2004 Nissan Armada on 2040-cars

Auto blog

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

2013 Nissan Pathfinder: Wrap-Up [w/video]

Despite our tendency as enthusiasts to clamor for things like wagons and hot hatchbacks, it's hard to argue with the buying public's increasing demand for functional crossovers. In fact, the great SUV craze of the late-1990s has all but faded in favor of the easier-driving, better-packaged, more-efficient crossover. That's even true at the larger end of the market - just look at what happened when Ford redesigned its body-on-frame Explorer into a stylish and well-equipped CUV. And now look at the similar success Nissan has had in repurposing its rugged Pathfinder sport-ute as an appealing crossover.
But happily, we report the following line: out of every long-term vehicle Autoblog has ever tested, not a single one has been as in-demand as the 2013 Pathfinder Platinum you see here. After 13 months of solid use, we added 24,372 miles to the Pfinder's odometer - and that's without the vehicle ever leaving the hands of our Detroit-based team (sorry, West Coasters).
There's good reason for that high-demand usage, too. After spending a little over a year with our Mocha Stone tester (a color that earned this Nissan the nickname "Sweet Brown") we came to appreciate its vast versatility, comfort, all-weather prowess, and the way it absolutely ate up the miles on long trips. We drove it all over the United States, in all four seasons, filling it with our families, friends, and occasionally using its capacious cabin for sleeping on the road. Through good and bad, the Pathfinder was a trusty friend. But like any good friendship, that wasn't without a couple of fights.

Recharge Wrap-up: Honda releases "Green Dealer" Guide, Tesla's China president steps down

Honda has released its "Green Dealer" Guide to the public. The guide, which is used to outline ways for Honda and Acura dealerships to be more environmentally responsible can also help other businesses take the same steps to green up their practices, save energy and even save money in the process. The guide, which ranks dealers based on a points system, provides incentive to dealerships to implement the environmentally practices, but it also helps Honda assert itself as a leader for green business. Read more at Automotive News or in the press release below. Nissan Leaf owners in the UK love their car, and aren't looking back at their fossil-fueled past. According to a survey by Nissan, 93 percent use the EV as their main family vehicle. 89 percent report saving money driving, 64 percent prefer it to driving a conventionally powered car and 95 percent would recommend the car to a friend. Most said they wouldn't go back to a gas or diesel car. One owner even gave up his Aston Martin for a second Leaf so he and his wife wouldn't argue over who got to drive the EV to work each day. That's love. Read more at Next Green Car and at Hybrid Cars. Renault has outlined its future sustainable mobility plans, including two pieces of technology going into production cars soon. Renault will put a smaller, more efficient electric motor into production, as well as a three-cylinder dual-fuel gasoline/liquid petroleum gas engine. The HYDIVU prototype will help Renault research mild hybrid technology for light commercial vehicles. The VELUD project will look into making the last mile of urban deliveries more sustainable. Renault is also testing a two-cylinder, two-stroke diesel engine for small vehicle platforms. Read more in the press release below. Tesla's China president has resigned. Veronica Wu had been in charge of the company's operations in China for the past nine months, and with her leaving the company, Tom Zhu will step into the role. Jochen Siebert of Shanghai-based JSC Automotive Consulting says that, "Tesla counts on China as one of their main drivers of growth after California, and it might have been more difficult than they thought." Tesla states it is still "confident in the Chinese market," where it has sold the Model S since April. Read more at Bloomberg.