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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

California has sold 102,440 EVs since Volt, Leaf went on sale in 2010

Last July, Plug In America declared that a Mitsubishi i-MiEV in Alabama was the 100,000th electric vehicle sold in the US. Today, the California Plug-In Electric Vehicle Collaborative announced that that many EVs have now been sold in California alone. To celebrate the milestone – which was actually 102,440 EVs sold in the Golden State between when the Chevy Volt and Nissan Leaf were introduced in late 2010 and the end of August 2014 – we spoke with some of the key players in moving the battery-powered metal off of the dealer lots and into driver's driveways. CARB's Mary Nichols drives a Honda Fit EV, and said that in LA, it's no longer "a weird thing." The chairman of the California Air Resources Board (CARB), Mary Nichols, took a broad overview. Nichols herself drives a Honda Fit EV, and said that in her home of Los Angeles, that's no longer "a weird thing." She told AutoblogGreen that, "The industry people that we work with are very clear about this, they think the electric cars sell themselves, in terms of their driveability and attractiveness, if you can get a person into one," she said. "The best way to get a person into one is for them to see it somewhere, and that's really what we're celebrating here. As you get to critical mass, and I think 100,000 vehicles is getting to that point, people start looking at these as an option as opposed to something that they walked into the dealership already wanting to get." Given CARB's support of hydrogen vehicles as well as EVs, we had to ask Nichols when she thought H2 would hit the 100,000-vehicle milestone. She declined to answer that question, but did say that, "Hydrogen vehicles are just beginning to be available in the market. They are just being very selectively and even more cautiously introduced than plug-in vehicles because of concerns that customers will have a good experience, and a good experience means that there has to be an adequate supply of fueling stations," she said. "There has been a lot of expression of interest and support and vision in this direction but we are just at the beginning stages, where we were with plug-in vehicles a few years ago. It's going to take a while." If you ask Nissan's Brendan Jones how a state can support a new technology like plug-in vehicles, he will point to how EVs were rolled out in California. Turns out, the company has learned a lot from selling so many Leafs there.

Ghosn says having Apple in EV business would be good news

Nissan once promised to have commercially viable autonomous vehicles on the road by 2020 and even certified a Leaf to test the technology in Japan. The company has since backpedaled a bit from its original lofty claims, though. During CEO Carlos Ghosn's keynote presentation at the Mobile World Congress in Barcelona, Spain, the auto exec talked more about the automaker's strategy and directly confronted Apple's rumored entry into the market. "When Apple says they are going to come with an electric car in 2020, that's good news for us," he said in his speech, according to Adweek. Ghosn took the view that any company able to grow the acceptance of EVs would help every automaker in the segment. The Renault-Nissan Alliance has been at the forefront of developing the market and claimed nearly 60 percent of the global market share last year. He was also the latest auto industry heavyweight to voice his opinion on Apple entering the industry. However, in contrast to former General Motors boss Dan Akerson, the Nissan CEO was much more welcoming. Ghosn also used the speech as a chance to clarify Nissan's plans for autonomous vehicles and seemingly pushed the original goal back by about five years. "In 10 years, you'll have cars without the driver. It is here, and it's going to transform the products," he said, according to Adweek. Under Nissan's current timeline, traffic-jam assist and fully automated parking are due in 2016, followed by automatic lane changing in 2018 and the ability to drive through intersections without a driver's control comes in 2020. News Source: AdweekImage Credit: Yasuyoshi Chiba / AFP / Getty Images Green Nissan Renault Technology Emerging Technologies Autonomous Vehicles Electric