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2013 Nissan Frontier gets substantial price drop, better fuel economy

With the competition dwindling (or dying) among compact trucks, Nissan is looking to make some minor changes to the 2013 Frontier to snag a few extra sales for its aging pickup. Pricing and fuel economy are probably two of the most important vehicle stats among new-car buyers, and the 2013 Nissan Frontier has made vast improvements in both areas over the 2012 model.
First things first: The MSRP of both the King Cab and Crew Cab models have dropped by $1,270 with new starting prices of $17,990 and $22,030 (*not including the $845 destination charge), respectively. The biggest price drop is seen on the SV Crew Cab 4x2, which dropped $1,450 to its new price of $23,990. The important thing here is that the 2013 Frontier King Cab is now priced just a few hundred dollars more than a regular cab version of the Toyota Tacoma. Nissan is also offering a new SV Value Truck Package that includes all the equipment of the previous SV Premium Utility Package (spray-on bedliner, Utili-Track in-bed cargo system with four adjustable cleats and Bluetooth) and adds in a rearview monitor and dual-zone air conditioning.
Another key change made for 2013 was to the Frontier's fuel economy. Except for the base-model truck (King Cab, inline-four, manual transmission, two-wheel drive), all other configurations have seen increases in city and/or highway fuel economy to the tune of one or two miles per gallon; the biggest improvement was to the V6 models with the automatic transmission, which saw an improvement of one mpg city and two mpg highway. Nissan accomplished this with better aerodynamics and updated internal engine components to reduce friction. Aero changes include a seal between the cab and bed, a tailgate spoiler and a new front chin spoiler. For more details on the 2013 Frontier - including a full pricing breakdown - scroll down for the official press release.

Nissan IDx Nismo and IDx Freeflow concepts are a bridge to the Datsun 510

We're not sure if someone from The Adjustment Bureau stopped by Nissan's PR department to explain the IDx Nismo and IDx Freeflow concepts, but the company's odd press release can't diminish our love for these two show favorites. We had been told to look out for an unnamed Datsun 510 BRE homage, and once we saw the brothers IDx, we knew we'd found them. But the press release doesn't mention anything about the Datsun 510 Brock Racing Enterprises, nor does it mention one Mr. Peter Brock, the man who won two Trans-Am championships in the Seventies for the nascent Japanese budget brand.
Instead, it declares that the cars were the result of a co-creation product development process with "digital natives," said natives being the whippersnappers born after 1990. Nissan says it worked with the young'uns to create two different expressions of "their desire for a basic, authentic configuration for a car." If that's true, it appears that what the kiddies really want are... two different homages to the Datsun 510 BRE that Peter Brock used to win two championships in the seventies for the nascent Japanese brand.
The IDx Freeflow - the "ID" is for "identification," the "x" is "the variable representing the new values and dreams born through communication" - takes the casual approach, with a light khaki exterior hue, a minimalist interior decked out in denim and a console shifter that works a continuously variable transmission. The IDx Nismo is out for blood, from its crimson interior to its five-point harness to its bolt-on flares and sidepipes. We aren't told what the digital natives requested for powerplants, but that's alright; if this is what "co-creation" looks like, we're not entirely against it except where that "CVT" is involved.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.