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Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.

Nissan Leaf battery cells put through torture test, live to charge again

One minor chink in the armor of the Tesla Model S is that a small number have caught fire, once their battery packs were penetrated. Nissan Leaf drivers, however, might just be able to weather such an event without an ensuing CarBQ. Our evidence for such a claim? A video that has surfaced of cells from a Leaf pack undergoing a battery of torture tests (pun somewhat-ashamedly intended). Shared by folks at the Hybrid Auto Center in Las Vegas – who offer for sale, among other things, used Leaf lithium battery modules – the footage shows salvaged cells being brutally assaulted with a screwdriver, and later, a propane torch. Granted, these tests are not the same thing as flinging a piece of metal into a working pack at 70 miles per hour, but they do claim to show that a puncture does not always equal a fire. Oh, and don't try this at home. When pierced through by the flat head tool, there is no explosion or eruption of flame. Instead, a rather modest wisp of smoke shyly emerges as the electrolyte next to the shorted area of the fully-charged foil pouch reacts with the influx of oxygen. Again and again, the blade descends, until the cell is riddled with holes. No fire. Amazingly, when connected with a voltmeter afterward there are still plenty of signs of life, and when it is charged and discharged (off-camera), it reportedly suffers only a slight loss of charge capacity. The video goes on to show another cell attacked with open flame with similar results. While the demonstration is, perhaps, somewhat crude, the message it sends is loud and clear: lithium batteries can be safe and rather robust, despite some freak accidents. Scroll below to watch the short presentation for yourself. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan pokes fun at Tesla's New Jersey woes, then deletes Tweet

Ever have one of those moments when you release something out onto Twitter, only to think better of it a little while later and reach for that garbage can icon? If so, you are not alone. In fact, you're in the company of a certain Japanese automaker, who recently joined the ranks of those who've suffered an embarrassing bout of tweetus deletus. The Nissan Leaf social media team apparently thought it would be amusing to take a light poke at Tesla Motors and its New Jersey dealer fight woes on its Twitter feed and put together the cheeky graphic which you see above. It was originally published on the micro-blogging network accompanied by the text, "It's okay #NewJersey, you can still #GoElectric with the #NissanLEAF #EV." Funny, right? Not to everyone. The image attracted a bit of mild criticism which, to their credit, Nissan responded to saying, "It's all in #EV love." Soon, however, the original image disappeared from the @NissanLEAF feed. Luckily, we saved a copy for your edification. Rob Robinson, senior specialist of social communications for Nissan, told AutoblogGreen that the Leaf Twitter account is run by an agency, and that the tweet in question, "Was not a tweet that was reviewed or approved by Nissan. We saw it and asked them to take it down." As for the reasoning, Robinson said that, "We thought it was a discussion we didn't need to be weighing in on." While we can see the Nissan point of view, we also appreciate the attempt at being irreverent. Anything to break up the monotony of the stale toast the account usually offers up – "What would you nickname your Nissan Leaf if it was Ocean Blue?" which is the last undeleted Tweet available on the feed, as of this writing. We actually applaud the intention of the Tesla post. It all makes us wonder, though, if the social media team over there isn't in need of a little input on how they might improve its outreach. Since we know our readers are not shy in offering suggestions, we ask you to leave your thoughts and ideas for them in the Comments.