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FCA-Renault merger faces tall odds delivering on cost-cutting promises

FRANKFURT/DETROIT — Fiat Chrysler Automobiles and Renault promise huge savings from a mega-merger, but such combinations face tall odds because of the industry's long product cycles and problems translating deal blueprints into real world success, industry veterans told Reuters. BMW's 1994 purchase of Rover, and Daimler's 1998 merger with Chrysler both made sense on paper. The companies promised to hike profits by combining vehicle platforms and engine families. Both combinations proved unworkable in reality, and were unwound. Renault and Nissan, which have been in an alliance since 1999 designed to share vehicle components, have only managed to use common vehicle platforms in 35% of Nissan's products despite an original target of 70%, according to Morgan Stanley. FCA and Renault have raised the stakes for themselves by ruling out plant closures. That increases the pressure to achieve more than $5 billion in promised annual savings from pooling procurement and research investments. The two companies have yet to fill in many of the blanks in the merger plan put forward by Fiat Chrysler. Renault's board is expected to act soon to accept the proposal, but that would lead only to a memorandum of understanding to pursue detailed operational and financial plans. A final deal and the legal combination of the two companies could take months to complete if all goes well. Pressure to cut automotive pollution is driving the latest round of consolidation. Automakers are looking at multibillion-dollar bills to develop electric and hybrid cars and cleaner internal combustion engines. Fiat Chrysler and Renault are betting they can design common electric vehicle systems, then sell more of them through their respective brands and dealer networks, cutting the cost per car. Developing all-new electric vehicles can bring more opportunities to share costs from the outset, industry experts said. "With the emergence of connected, autonomous, electric and shared vehicles, carmakers face immediate investments, so new opportunities for sharing costs have emerged," said Elmar Kades, managing director at Alix Partners. However, most electric vehicles lose money. This is a challenge for city car brands in Europe in particular. Both Renault and Fiat rely heavily on this segment for sales.

Nissan IDX sports coupe future increasingly cloudy [w/poll]

There's a strong desire among enthusiasts for more inexpensive, lightweight, fun-to-drive, rear-wheel-drive cars to exist in a world that contrasts sharply with automakers' desire to make money. While we all love the feeling of controlling the back end with the throttle, front-wheel drive is king when it comes to affordable cars. One of the future bright spots in the rear-drive market appeared to come from Nissan with its pair of IDx concepts. The two showcars from the 2013 Tokyo Motor Show took liberal design inspiration from the classic Datsun 510 and mixed it with modern powertrains in very attractive little packages. However, some pretty dark clouds are reportedly now hanging over the project.
Last we heard, a production version was supposedly "in the plan" from the Japanese automaker, but its trajectory may have changed inside the company in the last few months. According to Pierre Loing, vice president of product planning for Nissan Americas, the issue is making the sports coupe profitable. While Nissan has access to rear-wheel drive platforms, they are all meant for more premium vehicles (read: they cost too much). Assuming around 60,000 annual sales, Loing tells Ward's Auto that making a dedicated chassis for the IDx just isn't a moneymaker. If the car still does see production, it'll be after 2016, he says.
The decision whether to build the IDx has been teetering for a while. Nissan spokesperson Dan Bedore previously told Autoblog that the coupe would need a groundswell of support from consumers and enthusiasts if is to actually have a shot at production. If you are among the hopeful looking to see this affordable, rear-drive performance car in showrooms, get some friends together and start letting Nissan know that you actually want it - you can start here by adding a Comment and voting in our poll, because we're going to send the results on to Nissan.

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.