2014 Nissan Murano Le on 2040-cars

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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan GT-R convertible offered in three flavors from NCE

Newport Convertible Engineering, the Southern California company that can't keep its top on, has revealed on its website that it is now producing three different droptop versions of the Nissan GT-R Convertible. It's just another page in its work with high-end offerings like the new Range Rover and the Jaguar XJ. NCE owner Al Zadeh tells Autoblog that the superfast speedster came about during a trip to Abu Dhabi, when clients of his that collectively owned ten GT-Rs said they wanted him to engineer a convertible. They didn't want to see pictures, though, "They wanted to touch it and see it," he said.
So he built a convertible with a traditional, unadorned soft tonneau cover (the white one in our gallery) and another with hard tonneau cover fitted with roll hoops and a low-rise dual cowl (the blue one). When the clients saw it, "They said they wanted something more glamorous," Zadeh said. So he came up with the black version above with a hard tonneau cover and can't-miss-it cowling that, frankly, looks pretty good to us in that color and with those wheels.
Clients satisfied, the order books have opened for other GT-R owners around the world. The most restrained version runs $29,500 to build, the other two retail for $49,000, and all of them require a donor GT-R and eight weeks to finish. With facilities in SoCal, Europe and the Middle East, you won't even have to send your Godzilla too far away if this is the look you've decided it just has to have.

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.