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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Driving an EV cross-country, planting trees in all 48 states

National Drive Electric Week kicks off on September 12, but Brian Kent is starting his celebration early in an incredibly green way. On August 24, he sets off in his Nissan Leaf from Albion, NY, on an odyssey to visit the 48 contiguous US states and plant a tree in each one. Along the way, he's stopping off for the EV festival's party in Jeffersontown, KY. Kent calls the 26,000-mile drive the Negative Carbon US Road Trip because in 40 years those 48 trees should trap about 10 times more CO2 than his Leaf produces on the journey. He's sponsored by Kampgrounds of America, and this modern Johnny Appleseed is sowing the plants at some of its 485 sites around North America. National Drive Electric Week currently has 146 events scheduled for this year, including several in Canada and one in Hong Kong. The annual celebration aims to get people interested in plug-in vehicles. One of the gatherings last year even had the world's largest ever parade of EVs, but the record was unofficially broken in Berlin this spring. Will we get a new record next month? Just in Time for National Drive Electric Week: A Cross-Country Trip to Raise Awareness of Plug-In Vehicles Brian Kent will log 26,000 miles in his electric car, planting one tree in 48 states along the way San Francisco, Calif., Aug. 18, 2015—Brian Kent, set to embark upon a cross-country trek in his electric car on Aug. 24, will participate in National Drive Electric Week by routing his 48-state, gasoline-free tour through the EV celebration's event in Jeffersontown, KY. Kent plans to launch his 26,000-mile journey from his home in Albion, NY, charging his Nissan LEAF in city centers and campgrounds alike and planting a tree in each state for his first annual Negative Carbon U.S. Road Trip. He will blog along the way. Volunteers and other plug-in vehicle supporters in more than 130 cities from Hilo, HI to South Portland, ME will stage ride-and-drives and related activities during National Drive Electric Week, Sept. 12-20, for the same reason that Kent is hitting the road: to raise awareness of plug-ins. "My goals are consistent with those of National Drive Electric Week," said the freelance writer. "Misperceptions are rife.

Chrysler, Nissan looking into claim that their cars are industry's most hackable

A pair of cyber security experts have awarded the ignominious title of most hackable vehicles on American roads to the 2014 Jeep Cherokee, 2014 Infiniti Q50 and 2015 Cadillac Escalade.
Charlie Miller and Chris Valasek are set to release a report at the Black Hat hacking conference in Las Vegas, Automotive News reports. The two men found the Jeep, Caddy and Q50 were easiest to hack based not on actual tests with the vehicles, but a detailed analysis of systems like Bluetooth and wireless internet access - basically, anything that'd allow a hacker to remotely gain access to the vehicle's systems.
Considering this lack of hands-on testing, the pair acknowledge that "most hackable" could be a relative term - they point out that the vehicles may actually be quite secure.