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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan quietly, quickly installing more CHAdeMO stations

Nissan Leaf electric-vehicle sales continue to grow. And the number of US fast-charging stations that the Leaf can use are growing, well, faster. As it should be. Nissan has made good on its early-2013 vow to help ensure that the number of CHAdeMO stations in the US tripled by mid-2014, with Atlanta, San Francisco, Los Angeles and Dallas emerging as the most prevalent US markets, Green Car Reports says. In fact, the number of such stations, which can charge a Leaf to 80-percent battery capacity in about a half hour, has jumped to 633 from about 160 as of January 2013. About 180 are at Nissan dealerships, and that number should continue to surge since Nissan plans to aggressively add fast-charging stations through next March. Nissan spokesman Brian Brockman, in an e-mail to AutoblogGreen, confirmed those numbers and added that companies such as NRG, through its eVgo program, are also adding fast chargers throughout the country. The continued increase is good news for drivers of the Mitsubishi i (okay, we admit, there are not that many of them out there) and future drivers of the Kia Soul EV, as both of the models are CHAdeMO-compatible. Granted, the US has nothing on Europe, where the number of CHAdeMO stations has jumped to more than 1,000 from about 600 stations early last year. Nissan expects the continent to have about 1,800 fast-charging stations by year end. Still, the number of US CHAdeMO stations dwarfs the number of Tesla Motors' Supercharger stations, which total about 100.

Nissan promising autonomous car production by 2020

Nissan will bring the autonomous car to consumers by the end of this decade. The announcement was made by CEO Carlos Ghosn at the company's US headquarters in Irvine, CA. Nissan has already begun construction of a dedicated proving ground for the self-driving cars in Japan, with completion targeted for the end of 2014.
Teaming with MIT, Stanford, Oxford and others, Nissan has already outfitted Leaf EVs with the Autonomous Drive (Nissan's brand name for the tech), a suite of new technologies developed from the brand's existing Safety Shield technology. The current iteration of Autonomous Drive uses the Around-View Monitoring system and laser scanners to analyze the environment, while artificial intelligence systems have been installed to help navigate and operate in a changing environment.
While it's easy to say that Nissan will bring the technology to market within the next six or seven years, it's more difficult to say at what price Autonomous Drive will be available. Most remarkable about all of this is Nissan's claim that self-driving cars will be both commercially viable and available at "realistic prices for consumers." It's expecting Autonomous Drive to be available across its range within two vehicle generations.