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How did Nissan tweet a response to the Royal Baby announcement so quickly?

A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.
It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby pic.twitter.com/k4HiNAb7lq

- NissanUK (@NissanUK) September 8, 2014

This is what happens when you drive your Nissan Leaf beyond empty

If you see an AAA truck bringing someone a can of extra gas, it's rarely a big deal, but when an EV driver runs out of charge, people pay attention. Whether its a writer for The New York Times or hardcore Tesla fans, people are curious about this newfangled technology and the things that could go wrong. "I don't know what the opposite of range anxiety is. Range annoyance?" – Robert Llewellyn Well, few people have more fun with their EV than Robert Llewellyn, the actor (best known for Red Dwarf) and star of his own pro-EV show Fully Charged. And he's good at educating people on the EVs as well. In the latest episode, he tries something in his first-gen Leaf that he's never done before: drive until the battery is completely empty. When the car just keeps on going well beyond the official range estimate, Llewellyn gets frustrated. "I don't know what the opposite of range anxiety is," he says. "Range annoyance?" After 91 miles, he finally comes to a stop. Watch the video below. In the end, all Llewellyn needed to do to get up and running again was to get towed home and plug in. A few hours later, he was ready to go, this time with his range estimate at 93 miles. Compare that with the dangers to your gas engine if you run out of gas and you might wonder why so many people worry about an EVs range. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.