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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nismo mashes it up with Sentra 370Z and Altima GT-R

Nismo was a tuning division once content (or required) to restrict itself to just one or two models at a time, but these days Nissan is taking the gloves off and allowing its motorsport department to tune just about everything's it's got.
Now in its thirtieth year, Nismo tunes versions of the GT-R, 370Z, Juke and Versa Note, and will soon be working its magic on the Sentra and European-market Qashqai and Pulsar. And that's not even taking into account its considerable racing programs. At this rate, Nismo is going to run out of vehicles to tune pretty quickly, so what has it done? Invent new ones!
No, we're afraid that Nissan is not letting its Nismo division produce its own stand-alone product, but it has released two sets of amusing renderings combining two vehicles into one. One depicts a GT-R crossed with a Teana sedan (better known in these parts at the Altima), while the other crosses a Sentra with a 370Z.

Recharge Wrap-up: Mercedes-Benz B-Class Electric Drive goes on sale in Europe, Spain gets Nissan Leaf taxis

The new Mercedes-Benz B-Class Electric Drive goes on sale in Europe on November 3, with deliveries starting before the end of the year. Developed with the help of Tesla, the new electric B-Class offers more than 132 kilowatts (177 horsepower) and 250 pound-feet of torque. It features Economy Plus, Economy and Sport driving modes. An optional radar support system uses the collision prevention assist sensors to help make smarter decisions about when and how to use the regenerative braking. The B-Class Electric Drive also offers an optional Range Plus button, which can unlock more battery capacity when charging for the occasional longer drive. Learn more in the press release below. Racing returns to the streets of Miami for the first time in more than a decade for the Formula E Miami ePrix on March 14, 2015. Formula E has revealed the track layout, which takes the race around the Miami Heat's home court, American Airlines Arena, along the Biscayne Bay. "This event will help to make Miami more of a sports city," says Mayor Thomas Regalado. "In addition, we will show the younger generations that you may have motor racing without noise or pollution." Read more about the event at the Formula E website and see the track layout in detail here. Hyundai has delivered the first ix35 Fuel Cell vehicles to customers in the UK, including clean energy company ITM Power. ITM is responsible for three of the hydrogen refueling stations being built around the EU as part of the Hydrogen For Innovative Vehicles project - the same project that helped bring the Hyundai ix35 (also known as the Tucson) Fuel Cell to Europe. ITM's 700-bar hydrogen stations will be built in London by Spring 2015, each with its own electrolyzer system on site. In the meantime, ITM will use the ix35 for commutes between London and Sheffield, refueling at a site that uses wind-generated electricity from an on-site turbine to power the electrolyzer to make the hydrogen. Learn more in the press release below. Demand for aluminum is expected to climb as China builds more electric cars. Aluminum supplier Novelis says demand will likely increase 30 percent annually for the next 10 years in China, Japan and Korea, and possibly more depending on how China's plan to increase EV use and decrease air pollution shakes out. Read more at Bloomberg. Barcelona and Madrid have received their first all-electric taxis in the form of Nissan Leaf EVs.