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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan Leaf electric vehicle goes on sale in Mexico

Nissan chief Carlos Ghosn may not be intimately familiar with the Dean Martin 1962 classic South of the Border, but he may as well start crooning the standard now. The Japanese automaker said this week that the Nissan Leaf will officially be the first mass-produced battery-electric vehicle to be sold in Mexico. So break out the horn section. Nissan will start selling the Leaf through its Mexico City dealership network and is touting features such as the car's fast-charging port. That feature allows the car to be 80-percent charged in about a half hour. Nissan and the Mexican government are also working on an "electric corridor" of charging stations between Mexico City and Cuernavaca, which is about 55 miles to the south. There will also be "charging zones" in various districts throughout Mexico City, making it easier for the newly inaugurated EV drivers to charge up in town. Nissan has been working on Leaf brand exposure to Mexico City for years, sending the first batch of 100 all-electric Leaf taxis to Mexico starting in the fall of 2011. Last month, Nissan had its best ever month of sales in the US, moving 3,117 Leafs in May and the company has sold over 115,000 Leafs around the world. Check out Nissan's press release below. Nissan becomes the first company to sell a 100% electric vehicle in Mexico Nissan LEAF arrives in Mexico and becomes the first 100 percent electric vehicle to be comprehensively marketed in the country. The car of the future is already part of the present with more than 115,000 global sales. Nissan, the leader company in electric vehicles, strengthens its commitment to promote Zero-Emission mobility by opening charge centers distributed in Mexico. MEXICO CITY – Nissan today announced the launch of LEAF, the first 100 percent electric vehicle to be marketed in Mexico. The presale starts today and will continue until its arrival on June 30. Nissan LEAF is the first zero-emissions vehicle marketed in Mexico, confirming the leadership and the promise of the Japanese company to transform traditional driving into a new silent experience. "Nissan LEAF is a reality in the Mexican market," said Airton Cousseau, CEO of Nissan Mexicana. "We are proud to be the pioneer company to introduce the first zero-emissions vehicle leader in sales worldwide in Mexico.

Ghosn out at Nissan, still in at Renault, still in jail in Tokyo and facing more charges

When the corporate jet carrying Renault- Nissan- Mitsubishi CEO Carlos Ghosn landed at Tokyo Haneda airport on November 19, Japanese authorities had already taken position on the tarmac, waiting for him. Police and authorities representing Tokyo prosecutor's office boarded the plane to query Ghosn about financial improprieties, and ended up taking Nissan's chairman and CEO into custody. A few days later, on November 22, Nissan's board voted to remove Ghosn from both positions for what it classified as "significant acts of misconduct." The charges include understating his income in filings to the Tokyo Stock Exchange by at least $44 million, and misusing company funds. Japanese police arrested Greg Kelly as well, the high-ranking Nissan exec said to have assisted Ghosn in the subterfuge. Ghosn and Kelly remain on Nissan's board until a shareholder vote is held to decide those positions. Kelly was Nissan's first American director, and the carmaker's former head of human resources. In France, Renault's board voted to keep Ghosn in his positions, and has requested details from Nissan about the alleged improprieties. The board put Thierry Bollore in the role of deputy CEO with all of Ghosn's powers while Ghosn is "incapacitated," and lead independent director Philippe Lagayette will act as temporary chairman. Nissan has since told Renault that it is investigating financial malfeasance at RNBV, the Amsterdam-based joint-venture company that oversees the alliance. Mitsubishi has watched from afar, only saying it will perform its own investigation, and could remove Ghosn. Tokyo police can hold a suspect for 72 hours for initial questioning without charges. With the deadline looming, Tokyo prosecutors asked the court for, and were granted, a ten-day extension. If they choose, prosecutors can request another ten-day extension. Within 23 days, however, prosecutors either need to charge Ghosn and Kelly, or release them. There are several charges that acquire more details by the day. The most serious accusation is that Ghosn understated his pay from 2011 to 2015 by half, claiming roughly $44 million in remuneration when he actually received around $88 million. Over the weekend, it came out that Japanese prosecutors could be working on new charges of Ghosn under-reporting his salary since 2015 by $27 million. A Japanese newspaper said Ghosn told Kelly in an email to lie on the financial statements.