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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Japan may aid carmakers facing U.S. tariff threat

TOKYO — Japan is considering giving carmakers fiscal support including tax breaks to offset the impact from trade frictions with the United States and a sales-tax hike planned for next year, government sources told Reuters on Wednesday. Going into a second round of trade talks with the United States on Sept. 21, Japan is hoping to avert steep tariffs on its car exports and fend off U.S. demands for a bilateral free trade agreement that could put it under pressure to open politically sensitive markets, like agriculture. "If the trade talks pile pressure on Japan's car exports, we would need to consider measures to support the auto industry," a ruling party official said on condition of anonymity because of sensitivity of the matter. The auto industry accounts for about 20 percent of Japan's overall output and around 60-70 percent of the country's trade surplus with the United States, making it vulnerable to U.S. action against Japanese exports. Japan's biggest automakers and components suppliers fear they could take a significant hit if Washington follows through on proposals to hike tariffs on autos and auto parts to 25 percent. Policymakers also worry that an increase in the sales tax from 8 percent to 10 percent planned for October 2019, could cause a slump in sales of big-ticket items such as cars and home. Prime Minister Shinzo Abe has twice postponed the tax hike after the last increase from 5 percent in 2014 dealt a blow to private consumption, which accounts for about 60 percent of the economy. To prevent a pullback in demand after the tax hike, the government may consider large fiscal spending later when it draws up its budget for next year, government sources said. "One option may be to greatly reduce or abolish the automobile purchase tax," one of the government sources said. The government is also considering cuts in the automobile tax and automobile weight tax to help car buyers, the source added. Reporting by Izumi Nakagawa and Tetsushi KajimotoRelated Video: Image Credit: Getty Government/Legal Isuzu Mazda Mitsubishi Nissan Subaru Suzuki Toyota Trump Trump tariffs trade

2016 Nissan Titan XD arrives with diesel V8 power

Feels like this one's been coming soon (or is that #CumminsSoon?), forever. Over a decade since the Nissan Titan launched, the Japanese fullsize pickup has finally been given a full redesign, and it looks to be a worthy – and interesting – competitor in the light-duty pickup class. First and foremost, the truck debuting here in Detroit is the Titan XD – it's not a trim level, but a totally different version of the standard Titan, despite looking the same. The best way to explain the difference is that if the Titan competes with a Silverado 1500, the XD competes with something a step higher, but not a full 2500. Think of it as a Silverado 2000 or something – a step between light and heavy duty. Nissan truly thinks there's a white space in this pickup segment. The company isn't ready to release details on the standard Titan just yet, and the XD with the diesel engine will be the first version to come to market. The diesel in question is the long-awaited 5.0-liter V8 from Cummins, producing 310 horsepower and 555 pound-feet of torque, mated to a six-speed automatic transmission. When properly equipped, the Titan XD can tow up to 12,000 pounds, and has a payload capacity of 2,000 pounds. Nissan has confirmed that gasoline V6 and V8 options will be available on both Titan and Titan XD models, but has not released any details at this time. The 5.0-liter Cummins turbodiesel V8 will only be offered on the XD. Nissan is upgrading its Around View Monitor with features to aid with towing, too. Shown here as a Crew Cab, the Titan will be offered in King Cab and Single Cab configurations, as well, with three bed lengths (a 6.5-foot bed is seen here). Nissan has also told us that a lower-grade work truck will be available, as well. As the models roll out, the Titan and Titan XD will be offered in several trims, including a rugged-looking Pro-4X model and a new, top-of-the-line Platinum Reserve. All except the Pro-4X can be had with two- or four-wheel drive. Speaking of looks, we have to say, this is a pretty nice looking truck. Its appearance is fresh and modern, if awfully reminiscent of other trucks in the segment (hard to offer a unique design with that shape, of course). Up front, there are premium elements like available LED headlamps with LED running lamps, and out back, those same modern bulbs are used for the taillamps.