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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Is the Chevy Camaro Z/28 a Godzilla Slayer at the track?

Godzilla. It's a name that strikes fear in the minds and hearts of giant monsters (Mothra!) worldwide, not to mention a number of automobile manufacturers that produce high-performance coupes... including Chevrolet. The Bowtie-cladded company has one rather obvious model that lines up squarely in the sights of the Nissan GT-R, that being the Corvette.
Interestingly, though, Chevy's halo coupe isn't the vehicle the boys from Motor Trend decided to match up at Barber Motorsports Park against the Japanese Godzilla, opting instead for the brand-new Camaro Z/28. A glance at the spec sheet of the Z/28 clears up any consternation regarding MT's choice - more horsepower for the Nissan, more torque for the Chevy and roughly the same weight means they are on pretty equal ground when it comes to what's under the hood.
The rest of the spec sheet looks to tilt the argument in the GT-R's favor (especially considering that MT's test car is a Track Edition model), as it boasts all-wheel-drive traction, a quick-shifting six-speed dual-clutch transmission and a price tag that's about $40,000 higher than that of the Z/28. Oh, and don't forget the GT-R's legendary computer-controlled reflexes. Does any of that matter with a professional race car driver like Randy Pobst behind the wheel? Scroll down and watch the video to find out.

Nissan recalls over 120,000 Altimas due to... spare tire inflation?!

A pressure regulator that over- or underinflated spare tires for five days earlier this year has led to a recall of 123,308 units of the 2013 Nissan Altima. Sedans that were manufactured from March 21-26 are those possibly affected by the temporary tire snafu, the recall for which will begin on May 3.
Those notified of the issue can take their sedans to their local Nissan dealer, who will check the tire pressure and correct it if necessary, but we imagine owners can probably just whip out a tire gauge to check and adjust the inflation for themselves. Should you need it, there's an official notice from the National Highway Traffic Safety Administration below with a few more details.