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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Renault-Nissan reportedly partnering with Waymo on self-driving cars

The Renault-Nissan-Mitsubishi alliance will tie up with Alphabet Inc's Waymo to develop autonomous taxis and other services using self-driving vehicles, the Nikkei reported on Tuesday. Google's self-driving car company Waymo will work with the carmakers and announce a plan for the arrangement as early as this spring, the business daily reported. The partners are considering the joint development of unmanned taxis using Nissan vehicles and a system that handles reservation and payments, Nikkei said. A spokesman at the Renault-Nissan-Mitsubishi alliance, Nick Twork, said, "This (Nikkei) story is based on rumors and speculation. We have nothing to announce." Waymo did not immediately reply to a request for comment. Last month, Nissan Motor Corp said its board remained committed to the carmaker's alliance with Renault SA and Mitsubishi Motors Corp, after directors met to discuss the ongoing investigation into former chairman Carlos Ghosn and ways to bolster governance. Among the companies developing autonomous driving technology, Waymo is considered to be far in the lead in terms of test-fleet miles driven. It operates hundreds of vehicles in 25 U.S. locations, and is already operating a taxi service with paying customers in Chandler, Ariz. Related Video:

Nissan touts e-NV200 as electric VIP transport

While the big auto show may be in Paris next month, right now in Hannover, Germany, commercial vehicle manufacturers are peddling their wares to fleet operators. Among them is Nissan, which is not only upgrading its NV400 full-size van with new engines and technology, but also showcasing a rather unusual show car in the form of the e-NV200 VIP Concept. Nissan has outfitted this electric NV200 demonstrator to chauffeur passengers around town in comfort and under electric propulsion. It's decked out in a two-tone metallic blue paint job and an interior upholstered in white leather contrasting with black trim and carpets, although for some reason the Japanese automaker hasn't seen fit to release any interior images. In the back you'll find a 21.5-inch DSP monitor, LED lighting and a pair of "club class" seats (again, no pictures), moved aft-wards to maximize leg room to 26 inches with an extendable footrest, while still allowing for luggage space behind. The driver can even make use of Nissan's new Smart Rear-View mirror to help get passengers as close to the red carpet as possible. NISSAN SHOWCASES EV FOR VIPs Zero emission e-NV200 is transformed for ultimate comfort city transport -introducing the e-NV200 concept for VIPs. - Luxuriously appointed 100% electric for downtown VIP passenger shuttle - Two-tone metallic blue exterior and white leather seats - Limousine-like space and 21.5-inch monitor with digital device connectivity - Smart Rear-View mirror providing clear rearward visibility in all conditions Hannover, Germany (23rd September, 2014) Fresh from launching the game-changing 100% electric Nissan e-NV200 compact van, the world's leading electric vehicle manufacturer has created a new zero emission concept for VIP transportation - the Nissan e-NV200 VIP Concept. Designers have upgraded the all-electric e-NV200 Evalia people carrier into a zero emission van perfect as shuttle transport for VIPs. The benefit of being zero emission means that the van can access all current and future clean air zones, as well as drive inside buildings, for the ultimate in discreet convenience. Behind the spectacular two-tone exterior lies a sophisticated and luxurious interior. The seats are covered in premium quality white leather with blue accents, which contrast with the predominantly black lower portion of the cabin - the trim and carpets are black with a piano black finish on the control surfaces.