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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

MI man injured in crazy Nissan Titan crash caught on video

Earlier today, a man from Kentwood, Michigan was seriously injured after a bizarre accident on Interstate 96 outside of Lansing. While he's expected to make a full recovery, it's the footage captured by another driver that makes this incident so remarkable.
The 59-year-old driver of the Nissan Titan involved in the crash was towing a trailer when he hit the median and was catapulted over a guardrail into a local creek. A driver that was traveling alongside caught the entire incident on Vine, creating a disturbing loop of the truck flying through the air, before disappearing from view.
The man was recovered by rescue services, taken to a hospital, and is expected to make a full recovery. It's unclear what caused him to lose control and end up on the median. Scroll down for the six-second Vine video.

Nissan reveals NP300 Navara pickup, is it the next Frontier? [w/videos] [UPDATE]

UPDATE: Statement from Nissan added, below.
After plenty of teasing, Nissan has finally revealed the NP300 Navara pickup, previewing America's next Frontier. Now, before we dive into all the info on this new midsize pickup, it's important to note that we don't quite have the official details on the American-spec truck, so there's quite a bit of information here that might not carry through to the North American market.
Depending on the market, the Navara will offer either a four-cylinder diesel or a four-cylinder gas engine, both of which displace 2.5 liters. Nissan claims both engines have been improved, with the oil-burner producing 188 horsepower and 332 pound-feet of torque. There aren't specific figures on the gas engine, although we should expect that it will see a nice bump from the current Frontier's four-cylinder, which offers up 152 hp and 171 lb-ft of torque. It's not clear if a V6 will be available in the US, as there's no mention of it in the Navara's literature.