2004 Nissan Maxima Sl 3.5 Auto/full Power, Car Fax Very Clean, 1owner, 94 Miles. on 2040-cars

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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Leaf resale value expected to take a hit

Nissan Leaf resale values may take a tumble, according to Kelley Blue Book. The vehicle evaluation resource said the 2013 Nissan Leaf will retain around 35 percent of its MSRP after three years; that's down five percent from what KBB gave the 2012 Leaf at the end of 2011. Automotive News reports KBB adjusted the EV's residual value prediction because the used transaction prices for the 2011 model have stuck around 35 percent for the past few months due to relatively cheap gasoline, not to mention the fact that Nissan trimmed the electric's MSRP from $36,050 to $29,650 before the $7,500 tax credit.
Since used buyers are often motivated by more practical buying concerns than early adopters or those wanting to curb their carbon emissions, they may not be willing to pay more for an EV. Meanwhile, early Leaf models are now coming to auction, abandoned by rental car companies after customers shunned them in favor of traditional internal-combustion vehicles. Many of those at auction have less than 10,000 miles and carry an average transaction price of just $13,700.

Nissan expands US EV test market for e-NV200 to Portland

Of course, it's going to be Portland. Oregon's largest city, known for its green-friendly vibe and policies, will be where Nissan will next test of its all-electric e-NV200 cargo van. And we hope those vans have cup holders for the inevitable java. The Japanese automaker is working with local utility company Portland General Electric (PGE) on a six-week trial program. Nissan and PGE will record data to better measure how the concept of battery-powered driving works within the local services network. The location makes sense, as Portland is one of the five best-selling US cities when it comes to sales of the Nissan Leaf, which shares its powertrain with the e-NV200. Nissan kicked off its "No Charge to Charge" free-charging program for new Leaf owners in April. Nissan, which had already been testing the e-NV200 with FedEx in Germany, Japan and Singapore as of late last year, said at the Washington Auto Show in January that it would start testing the electric van in the Washington, DC, area. Nissan said at the time that it helped install about 570 fast-charging CHAdeMO chargers throughout the US since last year, including 200 in December alone. Check out Nissan's press release about the Portland project below. LEADING EV MARKET PORTLAND BECOMES TEST BED FOR NISSAN E-NV200 ELECTRIC COMMERCIAL VEHICLE PORTLAND, Ore. – Portland, already a top breeding ground for electric vehicle (EV) sales, is now the proving ground for Nissan's prototype electric commercial vehicle – the Nissan e-NV200. Nissan is working in collaboration with Portland General Electric (PGE) on a six-week trial to help determine the viability of an electric commercial vehicle in the U.S market. PGE has assigned the e-NV200 into its fleet of vehicles with an underground crew, replacing a larger, diesel-powered van. "Oregon has been a top five market for Nissan LEAF sales in the U.S. due to proactive policies at the state level to encourage EV adoption, as well as robust charging infrastructure championed by the state and others like PGE," said Toby Perry, Nissan's director of EV Marketing in the U.S. "If we determine that e-NV200 fits into the U.S. commercial vehicle market, we expect that Portland would be a leading driver for sales as well." This year, Nissan is deploying two e-NV200 prototypes with companies such as PGE and FedEx in top U.S EV markets including California, Georgia, Oregon and Washington, D.C.