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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Recharge Wrap-up: Fiat 500X emissions, Japan EV sales down

The Fiat 500X exceeds EU emissions limits, according to environmental lobby group DUH. In dyno tests, DUH found NOx emissions in the diesel-powered 500X to be 11 to 20 times the limit with a warm engine, but closer to the limit with a cold engine. Testing of vehicles from Fiat and other automakers "point towards defeat devices," says DUH campaigner Axel Friedrich. Fiat Chrysler Automobiles (FCA) offered no comment in response to the accusations. Read more from Reuters. A UK study finds that about 20 percent of the benefits from fuel efficient vehicles are negated by a tendency for people to drive them more. The study, which covers the years 1970 to 2011, finds a significant "rebound effect," when consumers use more of a cheaper energy source. It suggests these drivers drive more not because of the fuel efficiency, but because of the lower operating costs. "Until now, we didn't know the size of this effect for British motoring," says Dr. Lee Stapleton, Research Fellow for the University of Sussex Centre on Innovation and Energy Demand. "We found evidence of a significant, long-term rebound and expect our results to be of interest for public policy." Read more at Green Car Congress. Japanese EV sales have declined for the first time ever. Sales of electric vehicles slid 22 percent in 2015, leaving them at the same levels as 2012. Low gasoline prices are to blame, as well as the late arrival of the updated Nissan Leaf, which caused potential customers to hold off on their purchase. This allowed the Mitsubishi Outlander PHEV to take the lead as Japan's best selling EV. The Toyota Prius Plug-In came in third place in EV sales, with the BMW i3 close on its heels. Read more from EV Sales. Featured Gallery 2016 Fiat 500X: First Drive View 34 Photos Related Gallery Mitsubishi Outlander PHEV Concept-S: Paris 2014 View 12 Photos News Source: Reuters, Green Car Congress, EV SalesImage Credit: Copyright 2016 Drew Phillips / AOL Green Fiat Mitsubishi Nissan Emissions Fuel Efficiency Electric recharge wrapup

Nissan bringing 'New Sedan Concept' to Beijing Motor Show

During the 2014 Detroit Auto Show, Nissan showed off its Sport Sedan Concept (pictured above), an orange creation meant to foreshadow the next generation of the brand's "Four-Door Sports Car," the Maxima. For the 2014 Beijing Motor Show, though, Nissan is going to deliver a Chinese take on a future four-door, with the New Sedan Concept (imaginative name, we know).
Like the Nissan Friend-Me Concept from the 2013 Shanghai Motor Show, the NSC has been designed by Nissan Design China in Beijing. Outside of that, information is in short supply. Nissan claims this latest concept is targeted at the Chinese digital lifestyle. Whether it serves as an evolution of the Friend-Me's swoopy design or a regional take on Nissan's Detroit concept, though, remains to be seen.
We'll have the full slate of info on the Nissan New Sedan Concept, along with everything else that happens at the 2014 Beijing Motor Show, when the floor opens on April 23. Take a look below for the official press release from Nissan, which also includes a recap of previously debuted models that will be shown at Beijing.