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'Qashqai' so hard to pronounce even Nissan is poking fun at it

Mon, 14 Apr 2014

In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.
Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".
To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.

2014 Nissan Maxima gets new Limited Edition model, pricing

Fri, 30 Aug 2013

With a new Maxima expected to debut next year for the 2015 model year, Nissan is only making small changes to its big sedan for 2014. Buyers looking to get behind the wheel of Nissan's "4-Door Sports Car" will be happy to know that the base price for the 2014 Maxima carries over from 2013 starting at $31,000 (*excluding the $810 destination charge).
Aside from two new colors, the only change to the base Maxima S is the addition of a new option group. Sounding very similar to the Sport Package available on the SV, the $750 Limited Edition Package adds smoked Xenon headlights, dark-accented 18-inch wheels, a rear spoiler and fog lights. Stepping up to the SV trim level, the Maxima now comes standard with a rearview camera, Xenon headlights and a seven-inch screen, but its price has also been increased by $850, so it starts at $34,090. Scroll down for more info on the 2014 Maxima.

Infiniti moves to trademark Eau Rouge

Sun, 24 Aug 2014

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.