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Nissan tells Renault it is 'not opposed' to Fiat Chrysler merger plan
Wed, May 29 2019TOKYO – Nissan on Wednesday told Renault it wasn't opposed to its partner's potential $35 billion merger with Fiat Chrysler, the Nikkei newspaper said, as the two met to hash out the future of their alliance amid a deal that could upend the auto industry. The leaders of Nissan Motor Co, France's Renault SA and junior partner Mitsubishi Motors Corp gathered at Nissan's headquarters in Yokohama for a scheduled alliance meeting - one overshadowed by Fiat Chrysler's proposal this week for a merger-of-equals with Renault. The plan, which would create the world's third-largest automaker, raises difficult questions about how Nissan would fit into a radically changed alliance. Renault Chairman Jean-Dominique Senard arrived in Japan on Tuesday to discuss the proposed tie-up with Nissan, 43.4% owned by the French automaker. "We are not opposed," the Nikkei quoted an unnamed Nissan source who had attended the meeting as saying. The person also said "many details need to be worked out" before the Japanese automaker solidifies its position on the issue, the Nikkei reported. In a statement, the alliance members confirmed that they had "an open and transparent discussion" on the proposal. The deal looks designed to tackle the costs of far-reaching technological and regulatory changes, including the drive toward electric vehicles. Nissan, which has rebuffed overtures by Renault for a merger of their own despite their 20-year alliance, was blindsided by the discussions, sources have told Reuters, stoking concerns that a deal with Fiat Chrysler could weaken Nissan's relations with Renault. The tie-up also poses an additional challenge for Nissan CEO Hiroto Saikawa, already grappling with poor financial performance and an uneasy relationship with Renault after Nissan led the ousting last year of long-standing alliance chairman Carlos Ghosn. There have long been tensions between Nissan and Renault over the imbalance of power in their alliance. Nissan, the bigger company, holds a 15% non-voting stake in the French automaker, while Renault owns 43.4% of Nissan. Ahead of Wednesday's meeting, Japanese media quoted Saikawa as telling reporters that he would look at the potential opportunities afforded by a Renault-FCA merger. Credit ratings agency Moody's said it was vital for Nissan to stabilize its partnership with Renault to expand operational synergies and improve margins.
Spitballs flying between Nissan and Fiat
Thu, 06 Dec 2012At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?
Infiniti replaces Americas chief
Wed, Feb 18 2015The Nissan-Renault alliance has been something of a revolving door for high-level executives of late, and the latest shakeup comes at its luxury unit, Infiniti, where Michael Bartsch (shown above) has been replaced as vice president of its Americas division by Randy Parker. Bartsch had a short tenure – he only took the helm in September 2013. In a press release, Infiniti said he was leaving to "pursue other interests." Bartsch, a veteran of more than 30 years in the auto industry, came to Infiniti from Porsche. Parker comes from within the Nissan empire, formerly heading up the company's sprawling west region, including its marketing, distribution and dealer network. Before that, he served stints at GMAC and General Motors. Bartsch isn't alone in leaving Renault-Nissan recently. Ex-Renault COO Carlos Tavares took the top spot at Peugeot, Infiniti boss Johan de Nysschen left for Cadillac and Nissan executive vice president Andy Palmer took over at Aston Martin. Scroll down for the full press release from Infiniti. Feb. 17, 2015 Infiniti Motor Company announces leadership change at Infiniti Americas NASHVILLE - Infiniti Motor Company, Ltd. today announced a leadership change at Infiniti Americas aimed at growing the brand's presence in the U.S. Randy Parker is appointed Vice President, Infiniti Americas, effective immediately. He succeeds Michael Bartsch who will leave the company to pursue other interests. Most recently, Parker, 48, was Vice President, Nissan West Region, Nissan North America, Inc. "Randy has been a key contributor to the growth of Nissan in the United States," said Jose Munoz, chairman, Management Committee, Nissan North America and executive vice president, Nissan Motor Co., Ltd. "He has overseen strong growth for the Nissan brand in our western region, and we look forward to the skills that he will bring to Infiniti." "It is our pleasure to welcome Randy Parker to Infiniti," said Roland Krueger, president of Infiniti Motor Co., Ltd. "Randy will be responsible for accelerating Infiniti's progress in our largest worldwide market and driving our brand transformation as we execute an expanded product portfolio of premium luxury products." Most recently, Parker was responsible for regional marketing, distribution, dealer network development and financial controls for Nissan's largest U.S. regional operation.