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Nissan NV200 finds new work as ambulance, Gibson guitar repair truck

We live in a world now where not every police cruiser and taxi is a Ford Crown Victoria, not every executive car is a Lincoln Town Car and not every ambulance is based on a Ford Econoline van. Vehicles like the new Nissan NV200 are making inroads into the service, livery and emergency vehicle markets, and we've got a couple cases in point to share.
The first one is a fleet of 30 new ambulances based on the heavier-duty NV2500 chassis. They are entering the Mexican Red Cross fleet of emergency vehicles this year after performing well in pilot tests last year. The Mexican Red Cross says it receives 1,200,000 ambulance service requests per year, so the mettle of these new machines will be tested in a hurry.
The second example is less useful for life-saving, but may save a guitar from going to the scrap heap. Called the Gibson NV200 Mobile Repair & Restoration Van, it can take the services of an authorized Gibson rep anywhere they're needed to repair or restore an axe in need. The van features a whole aesthetic designed to evoke the classic Gibson look, with wood veneer and shades of brown and black used throughout. There's a guitar rack that holds four instruments, a sliding 56-inch long repair table, toolbox, genuine Gibson stools and a sound system by Gibson Pro Audio.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Nissan Leaf sales up again in February, Chevy Volt dips deeper

Nissan managed to buck the industry's overall trend of lower sales in February with double-digit growth throughout its lineup. That includes a 12th month of record sales for the Nissan Leaf electric vehicle, with the year-over-year numbers up more than a skosh. The February ledger for the Chevy Volt looked much worse, falling 25.6 percent from February 2013 down to 1,210 units. With 1,425 Leafs sold, Nissan came away the winner in a head-to-head competition between these the two early plug-in vehicles for the fourth month in a row. Nissan expects the Leaf's sales momentum continue in March. February Leaf sales were up 118.2 percent, making 2014 the car's best February ever. The car was most popular in San Francisco, CA and Atlanta, GA, two places where the the brutal winter cold that struck most of the country had a limited effect. Nissan said that other markets with notable Leaf sales growth were Honolulu, HI, Dallas/Ft. Worth, TX and Denver, CO. Toby Perry, Nissan's director of EV sales and marketing, said in a statement that Nissan, "amped up advertising in the latter half of February, which already has resulted in an uptick in sales and a significant increase in shopping traffic. We expect to see that momentum continue in March." The Volt retains an overall sales lead against the Leaf, but Chevy's calendar year-to-date sales numbers are down 23.1 percent so far in 2014. Overall, Chevy's sales calendar YTD numbers were down just 7.7 percent, so the Volt is performing below average. As always, we will have a more complete report of last month's green car sales up in short order. Green GM Nissan Electric Hybrid PHEV ev sales