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Nissan shows off Le Mans Prototype, says it's world's fastest electric racer [w/video]

Nissan has announced plans and details around its upcoming all-electric racing car, the ZEOD RC. The Zero Emission On Demand Racing car is said to be capable of a top speed in excess of 300 kilometers per hour (186.4 miles per hour), is shaped a bit like the closed-cockpit version of the DeltaWing (albeit, to our eyes, better looking) and will make its debut in 2014 at the 24 Hours of Le Mans. This weekend, visitors to the race will have the opportunity to view the prototype near the Circuit de la Sarthe.
Nissan's ZEOD RC has been invited by Le Mans organizers to compete as the Garage 56 entry in next year's race; that's essentially a spot on the grid held for vehicles with new and/or cutting edge technology.
Short of announcing a partnership with Michelin to develop tires for the EV racecar, however, Nissan is mum on any kind of battery or motor specification for the ZEOD. The press release (below) offers a sense that the Nissan and Nismo teams have still got a lot of work to do before the 2014 race. Ben Bowlby, designer of the ZEOD RC, says "We have many options to consider and test. The test program is part of a longer term goal of developing a system and a set of rules for this type of technology in partnership with the ACO that would be best suited to competing at the highest level of this sport."

Nissan teases next-gen Titan in 'Truckumentary'

The Nissan Titan has grown long in the tooth over its decade on the market, especially against major competitors on the truck scene like the latest Ford F-150. Not for long, though, because the next-generation Titan is expected to debut at the upcoming auto show in Detroit in January. Ahead of that big unveiling, the Japanese brand is launching what it calls the Nissan Titan Truckumentary, a series of videos delving into what it takes to engineer a fullsize pickup. The first teaser clip is already online and shows the next-gen Titan wearing camouflage amidst engineering snippets. Hopefully, future releases starting in mid-December will give an even better look. Until now, Nissan has kept Titan development a guarded secret, but it did reveal that a 5.0-liter diesel V8 from Cummins with claims of over-300 horsepower and around 550 pound-feet of torque will be part of the powertrain range. The truck was has also been rumored to offer a wider range of models than before, including the possibility of a regular cab version and a V6 engine option. Earlier spy shots have given an even clearer view than this video, showing a pickup with headlights pushed out to the corners. Check out the video above to hear what Nissan engineers have to say about developing the new Titan, and read below for the automaker's announcement of the Truckumentary series. "Nissan Titan Truckumentary" tells story of next-generation pickup truck development NASHVILLE, Tenn. – To celebrate the launch of the next-generation Titan, Nissan will be telling the story of its upcoming full-size pickup's development via a series of short videos under the "Nissan Titan Truckumentary" banner. A teaser of this video series was issued today along with an introductory letter to the series from Nissan North America's Director of Product Planning for trucks and SUVs and Chief Product Specialist for the next-generation Titan, Rich Miller. "The 'Truckumentary' is not meant to be the all-encompassing last word on Titan," said Miller. "Rather it's the continuing story of the vehicle's evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market." The series will launch in mid-December with more than a dozen videos coming throughout the next calendar year. About Nissan North America In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying