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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Nissan EV design is diverging in three directions

As the movie awards season kicks into high gear, Nissan design chief Shiro Nakamura appears to be implying that his company's electric-vehicle design prospects are about to go from Philomena into The Wolf of Wall Street territory. Nakamura, speaking with Motor Authority at the Detroit Auto Show last week, allowed that the design of the five-seat Nissan Leaf is fairly conservative and will remain so given that the model continues to be the most practically-minded EV from the company. In the near future, though, Nissan is planning to head in different directions. Specifically, an all-electric sports car and a two-seat commuter vehicle that could come with in-wheel electric motors that will allow the designs to get more radical. How radical? Well, we've heard Nissan may bring the BladeGlider concept (pictured) it unveiled at the Tokyo Motor Show late last year to production. It has a narrow front and wider rear and a 1+2 seating arrangement. Beyond that, Nissan has the two-seat Esflow concept vehicle it showed off in 2011 that could provide some hints, since it's expected that some of the design components from that car will be worked into the upcoming production models.

Updated Nissan Micra gets fresh look, more tech and 'New' name

A few months ago, Nissan gave the Micra (which is not for US consumption) a substantial styling update that included new front and rear fascias, and stuffed more technology into the interior, such as USB ports and auxiliary inputs for audio and a new media touchscreen. Though it's still based on the same fourth-generation architecture, Nissan now calls it the New Micra.
Overall the New Micra - also known as March in some markets - looks similar to but more taut than the vehicle that launched in late 2010, thanks to more angular headlights, a new bumper, a sculpted hood and a revised grille with the Nissan logo sitting inside a chrome V, which establishes a stronger link to Nissan's "corporate look." The rear end receives less-drastic changes, such as a new bumper, LED taillamps and a new infill panel at the bottom of the tailgate.
For all of the details on Nissan's five-door city car, take a look at the press release below, and be sure to check out our live gallery from Frankfurt.