2009 Nissan Premium on 2040-cars

Auto blog

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan Patrol modified for backseat drivers

The McLaren F1 is most famous for holding the production-car top-speed record for over a decade, but it also made a name for itself by being one of the only production cars with a central driving position, a feature that's extremely rare. But in the world of custom cars, anything can happen. We're not sure if Dubai-based shop King of Customs was inspired by McLaren or is poking fun at backseat drivers (perhaps the builder or the commissioner just has quite the imagination), but its custom fifth-generation Nissan Patrol (the foundation of the Infiniti QX80 in the US) sports utility vehicle takes the term "central-driving position" to the next level. In the Patrol's case, "central" means that the driver's seat and controls are located in the second-row seating area.
It's a pretty clean conversion - if pointless - and we have to wonder how safe it is to drive such a vehicle. The front seats are now passenger seats, and the front airbags have been taken out and replaced with screens, according to King of Customs' Facebook page. So if the driver's view outside is impaired and the SUV is involved in a crash, you'd better hope nobody is up front. The screens on the backs of the front-seat headrests at least provide views from the side-view mirrors via cameras, the shop claims.
Watch the video below, marvel at the extreme impracticality of it all and see the thing drive.

Nissan wants an American driver for its Le Mans team

"We'll use every driver development tool we have to take them to the next level, but they will also have to step up." - Darren Cox
Nissan is aiming to put an American behind the wheel of one of its LMP1 racecars in 2016 as part of plans to grow its motorsports program in the United States.