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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan's Le Mans prototype V6 to power next GT-R

You can debate all you want about whether racing has any relevance to road cars. And while you're doing that, Nissan will be getting the most out of its GT-R LM Nismo. In fact, the latest reports indicate that the Japanese automaker will use the engine (or some version thereof) in the next-generation GT-R. The Nissan GT-R LM Nismo, for those who may have missed it, is the company's radical attempt to take on the Audis, Porsches and Toyotas of the top-tier LMP1 class in the FIA World Endurance Championship. And to do so at its flagship event, the 24 Hours of Le Mans. Only unlike its rivals, it's not a mid-engined, all-wheel-drive design; both the engine and the driven wheels are at the front end. That engine, however, isn't actually all that radical. It's a 3.0-liter twin-turbo V6 producing 550 horsepower. Potent, but nothing earth-shattering. In fact it's not far off from the 545-hp 3.8-liter unit in the current production GT-R. And according to Top Gear, in speaking with the racing program's director Ben Bowlby, it will be essentially the same engine that will power the next road-going GT-R. Now if you're thinking that something's missing here, you're right: the GT-R LM Nismo packs a lot more than 550 horses. It actually has over 1,250 on tap. The remaining 700 hp are kicked in by the electric component of the racing prototype's hybrid powertrain. The next GT-R is widely expected to incorporate hybrid technology as well, but it won't be good for 700 hp all on its own. And it will almost certainly be driving all four wheels like the current version. Related Video: