2009 Nissan Gt-r on 2040-cars

Auto blog

Nissan design to show more Chinese influence

Nissan is going to be leveraging the weight of the Chinese market by selling cars influenced by the People's Republic in other markets around the globe. The influence of Chinese design is further proof of the country's importance on a global scale. Nissan isn't the only manufacturer that's looking to leverage China's burgeoning design talent, as BMW, Volkswagen, and General Motors have all set up facilities.
In fact, VW and GM have both used Chinese talent to design cars, in the Passat and Buick LaCrosse, respectively. Nissan has already tested the waters with its Beijing studios, penning the Friend-Me Concept from this year's Shanghai Auto Show. Where GM and VW used their Shanghai-based studios as more consultancies than anything else, though, Nissan is aiming to have the Beijing studio design a global car.
According to Nissan's global design head, Shiro Nakamura, that's already happening. Nakamura told Reuters that Nissan is two years from launching a Chinese-designed global model that will see sales in both North America and Europe, in addition to its home market. While Nakamura wouldn't elaborate on what the new model's styling would entail, there's a focus on what the Chinese call daqi.

Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Ghosn: Low oil prices won't hurt EVs much

Carlos Ghosn might be the most unflappable automotive CEO around. Despite lower gas prices and signs that these prices do impact green vehicle sales, the CEO of the Renault-Nissan Alliance was at the World Economic Forum in Davos, Switzerland this weekend saying that people will continue to buy electric vehicles. "I don't think it is going to be slowing down," he said. "The people who are buying mainly for economic reasons may be deterred from it, but you have plenty of consumers buying EV for other reasons. On top of this, even though the price of oil is unpredictable – nobody has predicted last year that we would be at this level of oil price today and nobody knows where oil price will be next year or two years down the road – but what is predictable is that the regulation on emissions is going to get tougher in the various markets where we are present. So, our EV strategy is here not only to face too much dependence on oil or the cost of oil, but also to allow us to meet the very stringent regulations on emissions that are happening and will be happening in the future. So I can bet you that more and more car makers are coming to EVs and they're going to continue to build and sell EVs, even though the price of oil is coming down." The bit about oil prices and electric vehicles starts at 1:35 into the video. News Source: Nissan via YouTube Green Nissan Renault Emissions Gas Prices Electric Videos oil prices