1990 Nissan Skyline Gt-r, Rb26dett, Awd,5 Speed, Vlsd, on 2040-cars

Auto blog

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan shareholders oust Carlos Ghosn from board of directors

TOKYO — Nissan's shareholders approved on Monday the ouster from the Japanese automaker's board of its former chairman, Carlos Ghosn, who is facing allegations of financial misconduct. The approval, which was expected, was indicated by applause from the more than 4,000 people gathered at a Tokyo hotel for a three-hour extraordinary shareholders' meeting. Other votes had been submitted in advance. Ahead of the vote, Nissan's top executive apologized to shareholders for the scandal at the Japanese automaker and asked them to approve Ghosn's dismissal. Chief Executive Hiroto Saikawa and other Nissan executives bowed deeply in apology to shareholders attending the extraordinary meeting at a Tokyo hotel. Shareholders also approved the appointment of French alliance partner Renault SA's Chairman Jean-Dominique Senard to replace Ghosn. Renault owns 43 percent of Nissan. Senard, introduced to shareholders at the meeting's end, thanked them and promised to do his best to keep the automaker's performance on track. "I will dedicate my energy to enhance the future of Nissan," said Senard. The shareholders also gave a green light to removing from the board a former executive direct, Greg Kelly, who has been charged with collaborating with Ghosn in the alleged misconduct. Angry shareholders demanded an explanation for how wrongdoing on an allegedly massive scale had gone unchecked for years. The meeting was closed except to stockholders but livestreamed. One shareholder said Nissan's entire management should resign immediately. Saikawa said he felt his responsibility lay in fixing the shoddy corporate governance at Nissan first, and continuing to lead its operations. Another shareholder asked if Nissan was prepared for a damage lawsuit from shareholders since its stock price has plunged. "I deeply, deeply apologize for all the worries and troubles we have caused," Saikawa said. "This is an unprecedented and unbelievable misconduct by a top executive." He outlined the findings of an internal investigation, such as payments of a consultation fee to Ghosn's sister for 13 years. The investigation has also found too much power had been focused in one person, he said. Ken Miyamoto, 65, a Nissan shareholder, said he was disappointed. "It is really such a pity as he was a brilliant manager," Miyamoto said of Ghosn before heading into the meeting.

Nissan names Makoto Uchida as next CEO

TOKYO — Nissan named Makoto Uchida, the head of its Chinese business, as its next CEO, picking an executive known for close ties to top shareholder Renault and for a frank, straight-talking manner that has marked him as an outsider. By selecting Senior Vice President Uchida, Nissan's board has gone with someone slightly at odds with its traditional corporate culture. He joined the carmaker mid-career in 2003, a rarity in a country where top executives usually spend their entire working lives at the same company. Known for his unflagging work ethic and relentless focus on cost control, Uchida was described by one long-time associate who spoke on condition of anonymity as a "foreigner with a Japanese face" — direct and to the point in conversations. He will be joined by newly appointed Chief Operating Officer (COO) Ashwani Gupta, currently COO of junior partner Mitsubishi Motors, in trying to find new ways to revive a business that has been struggling for months with plunging profits, management scandal and tensions with Renault. Japan's second-largest automaker has been shaken in particular by the arrest of former Chairman Carlos Ghosn last year on allegations of financial misconduct, which he denies, and the more recent departure of CEO Hiroto Saikawa after he admitted to being improperly overpaid. Whether the 58-year-old former theology student can deliver a miracle turnaround — particularly at Nissan's business in the United States — and repair ties with Renault will now be a focus for investors. "The biggest business challenge for Nissan is speeding up," the head of Nissan's nominations committee, Masakazu Toyoda, told a news conference. "Speedy decision making is a challenge that Uchida raised, and to this end he said that he wants to empower people as much as possible, so we decided to ask Uchida to take on the CEO role." One source close to Renault described the selection as "a victory for the alliance", saying that both Uchida and Gupta knew the business and were ready to help Nissan recover. 'ISN'T REALLY JAPANESE' Before his ouster, Ghosn had been working on a plan for a full merger of Renault and Nissan, but had met resistance in Japan, which is concerned about French influence in the alliance. The French government is a major Renault shareholder. Relations were further strained this year when Renault held abortive merger talks with Fiat Chrysler Automobiles.