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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Green self-driving cars take center stage in Tokyo

Visions of cars that drive themselves without emitting a bit of pollution while entertaining passengers with online movies and social media are what's taking center stage at the Tokyo Motor Show. Japan, home to the world's top-selling automaker, has a younger generation disinterested in owning or driving cars. The show is about wooing them back. It's also about pushing an ambitious government-backed plan that paints Japan as a leader in automated driving technology. Reporters got a preview look at the exhibition Wednesday, ahead of its opening to the public Oct. 30. Nissan Motor Co. showed a concept vehicle loaded with laser scanners, a 360 degree camera setup, a radar and computer chips so the car can "think" to deliver autonomous driving. The Japanese automaker called it IDS, which stands for "intelligent driving system." Nissan, based in Yokohama, Japan, said it will offer some autonomous driving features by the end of next year in Japan. By 2018, it said vehicles with the technology will be able to conduct lane changes on highways. By 2020, such vehicles will be able to make their way through intersections on regular urban roads. Nissan officials said they were working hard to make the car smart enough to recognize the difference between a red traffic light and a tail light, learn how to turn on intersections where white lane indicators might be missing and anticipate from body language when a pedestrian might cross a street. Nissan's IDS vehicle is also electric, with a new battery that's more powerful than the one currently in the automaker's Leaf electric vehicle. Although production and sales plans were still undecided, it can travel a longer distance on a single charge and recharge more quickly. A major challenge for cars that drive themselves is winning social acceptance. They would have to share the roads with normal cars with drivers as well as with pedestrians, animals and unexpected objects. That's why some automakers at the show are packing the technology into what looks more like a golf cart or scooter than a car, such as Honda Motor Co.'s cubicle-like Wander Stand and Wander Walker scooter. Instead of trying to venture on freeways and other public roads, these are designed for controlled environments, restricted to shuttling people to pre-determined destinations. At a special section of the show, visitors can try out some of the so-called "smart mobility" devices such as Honda's seat on a single-wheel as well as small electric vehicles.

Roller coaster or racecar, which pulls more Gs?

Looking for a thrill? You're not the only one. You'll find kindred spirits at airfields going up for a skydive, atop bridges and towers with bungees attached to their feet and standing in line for roller coasters at the local amusement park. But you'll also find them in the paddock at the racing circuit.
So what's the commonality? G-force. It's like gravity, only in each of these cases, it's experienced by human invention. But which activity subjects your body to the greatest amount of g-force? That's what Nissan set to find out.
Before putting them back in the cockpit, Nismo sent out two of its young hot-shoes - Jann Mardenborough and Mark Shulzhitskiy - to an amusement park in the UK with a camera and a g-force meter to find out if any of the coasters could produce as much lateral gravitational force as an LMP2 racing car. See what they found in the pair of videos, below.