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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Demand for electric car rentals unplugged by range anxiety

It's the hurdle that electric vehicles must clear to be launched into the mainstream: range anxiety. But this time it isn't prospective customers who worry about running out of juice, Bloomberg reports, but renters who return to car rental agencies before their lease is up and trade their EVs in for more traditional gasoline-powered autos and gas-electric hybrids.
"People are very keen to try [electric vehicles], but they will switch out of the contract part way through ... they think they can't get to a charging station," says Lee Broughton, head of sustainability at Enterprise. Enterprise customers who rent EVs reportedly trade them in 1.6 days into the rental period on average, which compares unfavorably to the six- to seven-day rental periods of traditional, fuel-burning automobiles.
Christopher Agnew, an analyst at MKM Holdings LLC, says that longer range would help rental customers' range anxiety, especially since they are usually renting vehicles in unfamiliar places.

Meet the Nissan GT-R test driver responsible for 'Ring tuning

Ever wonder what it's like to be a manufacturer's development driver at the Nürburgring? We imagine it's pretty cool. After all, you get to spend your days zooming about the greatest racetrack on the planet in a vehicle that is usually months or more away from consumers. For Hiroyoshi Kato, whose actual title is Technical Meister, life is even better than your typical development driver, because he spends his days wringing out the Nissan GT-R Nismo around the Green Hell.
Kato-san has a long history with both Nissan and the Ring. He had a major hand in the development of the R32, R33 and R34 Skyline GT-Rs, having first come to the Ring nearly three decades ago.
His experience with the Nismo, though, is different than the other vehicles he's contributed to. As he explains it, there are real racers on hand to test the car on the track, like Formula One reserve driver Sébastien Buemi. Instead, Kato focuses on the track-to-road balance. Still, he has some truly interesting insights on the car and the track, including his surprise at turning a sub-eight-minute lap in his first outing. That, along with a few other things (one of which is an R34 being hustled about), make this a must-watch video from Nissan.