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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan Titan Wounded Warrior project lands in time for Veteran's Day

We last featured the crowdsourced Project Titan pickup back in September, back when Nissan revealed that its big, bruising custom pickup would take to the wilds of Alaska with a pair of veterans from the Wounded Warrior Project at the wheel.
Now, their journey across the wilds has been fully revealed as part of a 22-minute short film. David Guzman and Kevin McMahon are the pilots of the brutish truck, and while the film is ostensibly focused on the journey and the challenges that come with it, the release of the video on Veterans Day (Remembrance Day or Armistice Day, depending on where you're from), gives some indication to the dominant theme of the story - recovery.
The two travel across Alaska in the Titan on different missions, working with both veterans and civilians afflicted with post-traumatic stress disorder, as well as supporters of the Wounded Warrior Project. From the avalanche-surviving photographer who's suffering from PTSD to an Air Force veteran who routinely takes recovering vets on fishing trips, the pair experience the many efforts at recovery and support throughout the course of the missions and their journey.

2016 Nissan Titan XD arrives with diesel V8 power

Feels like this one's been coming soon (or is that #CumminsSoon?), forever. Over a decade since the Nissan Titan launched, the Japanese fullsize pickup has finally been given a full redesign, and it looks to be a worthy – and interesting – competitor in the light-duty pickup class. First and foremost, the truck debuting here in Detroit is the Titan XD – it's not a trim level, but a totally different version of the standard Titan, despite looking the same. The best way to explain the difference is that if the Titan competes with a Silverado 1500, the XD competes with something a step higher, but not a full 2500. Think of it as a Silverado 2000 or something – a step between light and heavy duty. Nissan truly thinks there's a white space in this pickup segment. The company isn't ready to release details on the standard Titan just yet, and the XD with the diesel engine will be the first version to come to market. The diesel in question is the long-awaited 5.0-liter V8 from Cummins, producing 310 horsepower and 555 pound-feet of torque, mated to a six-speed automatic transmission. When properly equipped, the Titan XD can tow up to 12,000 pounds, and has a payload capacity of 2,000 pounds. Nissan has confirmed that gasoline V6 and V8 options will be available on both Titan and Titan XD models, but has not released any details at this time. The 5.0-liter Cummins turbodiesel V8 will only be offered on the XD. Nissan is upgrading its Around View Monitor with features to aid with towing, too. Shown here as a Crew Cab, the Titan will be offered in King Cab and Single Cab configurations, as well, with three bed lengths (a 6.5-foot bed is seen here). Nissan has also told us that a lower-grade work truck will be available, as well. As the models roll out, the Titan and Titan XD will be offered in several trims, including a rugged-looking Pro-4X model and a new, top-of-the-line Platinum Reserve. All except the Pro-4X can be had with two- or four-wheel drive. Speaking of looks, we have to say, this is a pretty nice looking truck. Its appearance is fresh and modern, if awfully reminiscent of other trucks in the segment (hard to offer a unique design with that shape, of course). Up front, there are premium elements like available LED headlamps with LED running lamps, and out back, those same modern bulbs are used for the taillamps.