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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan's Le Mans-bound ZEOD RC electric racecar nearing completion [w/video]

Nissan is working away on its ZEOD RC (Zero Emission On Demand Racing Car) which is still on pace for a Le Mans arrival in 2014. As of right now, the DeltaWing-shaped car's carbon-fiber tub and chassis have been completed. The next step will be installing the twin electric motors and fitting the seat of driver and GT Academy winner Lucas Ordóñez. If the current schedule sticks, the zero-emissions racer will hit a UK track for test laps in September.
But while those initial shakedown laps will be under full electric power, it's unclear whether the setup fielded in the UK will survive until Le Mans. Nissan itself says that it will be testing a number of "electrified" drivetrains ahead of the 2014 24 Hours of Le Mans, which is a significant departure from race car design - usually, the teams know what's powering their car before they start building it.
"Just developing a single powertrain option in only 12 months would be a mammoth task but we're looking to carefully examine a number of options to ascertain which will be best suited for Le Mans," said Darren Cox, Nissan's global motorsport director. Take a look below for a video and press release from Nissan documenting the ZEOD RC's build process.

Nissan had to re-edit this commercial two times to placate Aussie ad watchdog [w/poll]

Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback - think of it as a five-door relative of our Sentra - in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally - in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.
According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."
In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.