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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

This is what happens when you drive your Nissan Leaf beyond empty

If you see an AAA truck bringing someone a can of extra gas, it's rarely a big deal, but when an EV driver runs out of charge, people pay attention. Whether its a writer for The New York Times or hardcore Tesla fans, people are curious about this newfangled technology and the things that could go wrong. "I don't know what the opposite of range anxiety is. Range annoyance?" – Robert Llewellyn Well, few people have more fun with their EV than Robert Llewellyn, the actor (best known for Red Dwarf) and star of his own pro-EV show Fully Charged. And he's good at educating people on the EVs as well. In the latest episode, he tries something in his first-gen Leaf that he's never done before: drive until the battery is completely empty. When the car just keeps on going well beyond the official range estimate, Llewellyn gets frustrated. "I don't know what the opposite of range anxiety is," he says. "Range annoyance?" After 91 miles, he finally comes to a stop. Watch the video below. In the end, all Llewellyn needed to do to get up and running again was to get towed home and plug in. A few hours later, he was ready to go, this time with his range estimate at 93 miles. Compare that with the dangers to your gas engine if you run out of gas and you might wonder why so many people worry about an EVs range. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan pulling Facebook ads over hate speech concerns

The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News and The New York Times, Nissan has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.
This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on the NYT article, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.