2009 Nissan Armada Se 8-passenger Running Boards 40k Mi Texas Direct Auto on 2040-cars

Auto blog

Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Nissan Leaf EVs slip through French village to make a quiet point

Bjork's 1995 freak-out hit It's Oh So Quiet may have reflected the singer's oddball Icelandic sensibilities, but Nissan is making the concept of relative silence a French thing. The Japanese automaker recently promoted its all-electric Leaf by staging a mini-rally through what it called "one of the quietest villages in Europe." And with the exception of a couple damaged trash bins and a destroyed rear-view mirror from an old-school archway, the race kept the drivers wide awake but everyone in the Southern French village in Provence Alpes Cote d'Azur sleeping. Nissan sent four vehicles on a five-kilometer jaunt through the village in the wee morning hours. Screeching tires and a couple booms notwithstanding, the company said everyone in town stayed snoozing. There was a broader purpose to this exercise, of course, which Nissan blatantly admits was a stunt. Nissan was helping celebrate 19th Annual International Noise Awareness Day (INAD), which took place on Wednesday and highlighted the emotional and health issues as well as high blood pressure and insomnia caused by excessive exposure to noise. Check out Nissan's press release below, where you'll also find the video. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN LEAF CELEBRATES INTERNATIONAL NOISE AWARENESS DAY WITH A NIGHTTIME "SILENT RIDE" ROLLE, Switzerland – To mark the 19th annual International Noise Awareness Day (INAD), Nissan has taken to the streets of one of Europe's quietest villages during the middle of the night with a silent "ride" of its 100 percent electric Nissan LEAF. The activity, complete with a start and finish line in Provence Alpes Cote d'Azur, was designed to demonstrate the noise reduction levels of the Zero Emissions car compared to traditional combustion engines. The World Health Organization (WHO) states at least 13.5 percent of Europeans are exposed to road traffic noise at levels exceeding 55 dB, which is considered detrimental to human health*. The medical effects of noise levels include insomnia (50dB), obesity (50dB), psychic disorders (60dB) and reduction in life expectancy (50dB)*. As a result, Nissan has filmed a 'silent ride' to help support INAD in raising awareness about noise pollution levels across Europe.

Nissan bringing GT-R LM Nismo to Le Mans in 2015 [w/videos]

The Nissan Zeod RC hybrid racecar is certainly cool with its pointy looks, we're excited to see it run, but it isn't built to win races so much as push boundaries. But we might not have too to wait long for one of the Japanese brand's vehicles to claim an overall victory at the 24 Hours of Le Mans, as well. The company is announcing the GT-R LM Nismo racecar with a two-car, full factory effort in the top LMP1 class of the 2015 FIA World Endurance Championship, including Le Mans.
Details about the new racer are almost nonexistent at the moment. The only glimpses that we have are its silhouette under a sheet (above) and the briefest peek at its quad circular taillights in one of the teaser videos. However, the team is making some big promises about the car. "We want to win in a very different way to that of our rivals. We won't be turning up in a vehicle, which is a basically another hybrid that looks like another Porsche, Audi or Toyota - they all look the same to me," said Nissan's Chief Planning Officer and Executive Vice President Andy Palmer in the official announcement. Mechanically, Nissan is revealing even less about the GT-R LM Nismo for now. We are just going to have to wait and find out.
The brand will be aiming for a win in the 24-hour race, but it won't come easy. Nissan will absolutely face stiff competition from the combined forces of Audi, Porsche and Toyota in the top LMP1 class. Scroll down to watch two teaser videos for the newest member of the GT-R family and read the full announcement.