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Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

Renault names new leaders as jailed Carlos Ghosn bows out

PARIS — Renault appointed Michelin boss Jean-Dominique Senard as its new chairman on Thursday, after Carlos Ghosn was forced to resign in the wake of a financial scandal that has rocked the French carmaker and its alliance with Japan's Nissan. Senard will become chairman immediately, the company said, with deputy chief executive Thierry Bollore taking over Ghosn's other Renault role as full CEO. The appointments may begin to ease a Renault-Nissan leadership crisis that erupted after Ghosn's Nov. 19 arrest in Japan and swift dismissal as Nissan chairman. Senard, 65, now faces the task of soothing relations with Renault's Japanese partner and resuming talks on a new alliance structure to cement the 20-year-old partnership. "It's important that this alliance remain extremely strong," Senard told reporters after a board meeting - citing the mounting investment demands of new vehicle technologies. "It is our compulsory duty to go forward together." Ghosn's exit also marks a clear end to one of the auto industry's most feted careers, two decades after he was despatched by former Renault boss Louis Schweitzer to rescue newly acquired Nissan from near-bankruptcy — a feat he pulled off in two years. After 14 years as Renault CEO and a decade as chairman, Ghosn formally resigned from both roles on the eve of the board meeting. Ghosn's arrest and indictment for financial misconduct has strained the Renault-Nissan relationship, threatening the future of the industrial partnership he transformed into a global carmaking giant over two decades. For two months, the tensions deepened as Renault and the French government stuck by Ghosn despite the revelation he had arranged to be paid tens of millions of dollars in additional income, unbeknownst to shareholders. Ghosn has been charged with failing to disclose more than $80 million in additional compensation for 2010-18 that he had agreed to be paid later. Nissan director Greg Kelly and the Japanese company itself have also been indicted. Both men deny the deferred pay was illegal or required disclosure, while not contesting the agreements' existence. Ghosn has denied a separate breach of trust charge over personal investment losses he temporarily transferred to Nissan in 2008. Ghosn had agreed in recent days to step down from Renault, Reuters reported on Tuesday — but only after the French government, Renault's biggest shareholder, called for leadership change and his bail requests were rejected.

Nissan unveils ZEOD RC at Nismo HQ in Japan [w/videos]

At Le Mans this past summer, Nissan unveiled the first prototype for the ZEOD RC, a new hybrid racecar which it intends to field at the famous French endurance race next year. Four months have passed since then, totaling eight month of development, and now Nissan has revealed the final form at the headquarters of its Nismo racing division.
The updated Nissan ZEOD RC benefits from a more streamlined shape with optimized cooling and improved aerodynamics. Although billed as an electric vehicle and not a hybrid, the ZEOD RC pairs a 1.6-liter turbo four with a pair of electric motors. Its regenerative braking system is derived from the Leaf RC, and after 11 laps, it's said to be capable of taking another around the Circuit de la Sarthe under electric power alone, making it the first racecar capable of doing so. Nissan has further stated that it hopes the lessons it garners from this project will help in its development of a new LMP1 to challenge for overall victory at Le Mans in the near future.
The ZEOD RC will be on display at Fuji Speedway this weekend during the six-hour FIA World Endurance Championship race there, after which it will continue its development at the hands of former GT1 champion Michael Krumm and gamer-turned-racer Lucas Ordonez, who will be getting it ready for (and possibly drive it at) next year's 24 Hours of Le Mans. There it will compete - faster than most GTE sportscars, says Nissan - in the Garage 56 spot that once was awarded to the DeltaWing, which Nissan sponsored and to which the ZEOD RC looks conspicuously similar.