Moonroof Back Up Camera Leather Heated Front Seats One Owner Clean Title on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan ZEOD RC stretches its legs for the first time

Ever see one of those videos where a baby deer is born and immediately starts walking? Well, this isn't one of those. For starters, the Nissan ZEOD RC isn't exactly a newborn. Nissan took the design of the DeltaWing, gave it a hybrid engine and called it something new. And it hardly started galloping straight out the box, either: this was just a low-speed demonstration run, held at Fuji Speedway where it debuted this past weekend.
Still, seeing the car that's destined to take the first lap of Le Mans under electric power alone actually start up and run is something of a landmark in the development of electric racing cars - even if this is, despite Nissan's best efforts to avoid the term, a hybrid, not a pure EV. The name stands for Zero Emissions On Demand, not zero emissions all the time. But then ZEATT wouldn't make for a very good name anyway, would it? See for yourself in the video below.

37K miles in a 1967 Datsun Roadster

When we think of comfy, long-distance road cars, there are a few obvious choices. A Mercedes-Benz S-Class, Bentley Continental GT or, assuming fuel efficiency isn't paramount, a Range Rover are all good options for a road trip. But what if that road trip was 37,000 miles? Maybe something more reliable but still comfortable, then, like a Honda Accord. What about a 1967 Datsun Roadster?
As insane as it sounds, Scott Fisher is doing just that, running a Datsun 1600 Roadster across North America and racking up 13,500 miles in his first three months on the road. His total journey will see him pile over 37,000 miles on his red convertible. The car is lightly modified, but most of the work is for the sake of reliability and comfort, with a five-speed manual 'box, an upgraded radiator and electronic ignition.
Fisher's trip hasn't been all smooth, with a few typical bits of trouble. He also ran into some deer in Utah, quite literally, clipping one of the animals, which delivered quite a bit of damage to the passenger's front fender (hence the rear three-quarter view in our lead shot). Still, the car seems to be holding up well, as shown in this latest video from Petrolicious.