2024 Nissan Altima Sv Fwd on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

A look inside Infiniti's variable-compression engine

We're sympathetic to anyone who had trouble understanding what's going on with Infiniti's new variable-compression engine. While we got a full tech briefing on the novel VC-Turbo back in August, the visual aids were lacking. The cutaway engine Infiniti brought to the Paris show fixes all of that. You can thank the little green and pink lines on the cutaway for making the whole idea a little more clear. Click through the gallery to see two lines – one green and one pink – that represent the different strokes allowing for different compression ratios. Remember, the compression ratio is the amount of volume in the cylinder on intake compared to the amount at the end of the compression stroke. Leave more room at the end and you lower that ratio. The length of the stroke doesn't change with this system, but where it sits along the cylinder does. Hence those two lines. The variable compression ratio allows this new turbocharged engine to maximize fuel economy when the turbo isn't needed by raising the compression ratio. It will see its first use in the next Infiniti QX50 crossover, previewed by the QX Sport Inspiration concept that's also on display in Paris, and has performance targets of 268 horsepower and 288 pound-feet of torque. After, it will migrate to other Infiniti and Nissan vehicles, with transverse front-drive-based applications first in line. Eventually, it's likely to completely replace Nissan's corporate 3.5-liter V6. We'll be poking around the engine a little more in Paris today to try and get some more info. For now, enjoy those cutaway images and those friendly little lines. Featured Gallery Infiniti VC-Turbo engine cutaway View 14 Photos Paris Motor Show Infiniti Nissan Technology Emerging Technologies engine 2016 paris motor show

Nissan applies for 'R-Hybrid' trademark, but what is it for?

Patent and trademark filings are sort of like tasseography for those of us in the auto industry. If you know where and how to look at something, there's a lot to be figured out. Take this trademark filing from Nissan - it's similar to the Pure Drive badge found on a Versa or Sentra, but the bottom half sports the phrase "R-Hybrid." This wouldn't be remarkable if the "R" in R-Hybrid weren't the same style as the "R" in the Nissan GT-R's badge, right down to the serifs.
While it's easy to see this as grasping at straws, it makes a fair degree of sense. The R35 GT-R may be a dominant performance machine, but it's been around since 2008, which is donkey years in the automotive industry. And based on the recent crop of hybridized hypercars and racecars, a hybrid GT-R doesn't seem like such a stretch.
As Car And Driver points out, figuring out that the GT-R will go hybrid isn't hard - figuring out when it will arrive, is. The buff book rightly points out that a new GT-R isn't expected until 2017, but that designing and trademarking a badge four years ahead of time is a bit odd. Car and Driver speculates that we could see a mildly hybridized R35, although the chances do seem remarkably low. Head over to C/D for a more thorough rundown on why this just might be a GT-R badge, including comparisons with other R-badged Nissans.