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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan reviving Pulsar name for Euro market

The Nissan Pulsar doesn't have what we'd consider a rich history in the US, other than on some models decades ago. However, the nameplate has been part of the Nissan lineup globally since 1978 and has proven popular in Asia and Australia. Now, the brand is teasing a five-door hatch to revive the name and hit European showrooms this fall.
The new Pulsar will be built at the company's recently renovated factory in Barcelona, Spain. It's not clear from the teaser whether this is the same model that is already sold in other parts of the world or a brand new vehicle. Although, Nissan says in the announcement that the car "has been designed to meet the specific demands of European car buyers."
With competitors like the Volkswagen Golf and Ford Focus, the European five-door hatch market is seriously competitive. It will be interesting to see if Nissan will have something special to bring to the table. Scroll down to read Nissan's full teaser about its latest hatchback in Europe.

2015 Nissan Leaf gets B mode standard, new MorningSky Blue color

The Nissan Leaf is getting a few updates for the 2015 model year, some functional, some purely aesthetic. The appearance options will be made available later than the rest, and include a new exterior color called MorningSky Blue, as well as standard 17-inch aluminum alloy wheels for the SV trim level. In terms of driving, the 2015 Leaf gets a dedicated B-mode for every trim level, including the base S car (it was formerly only available in the SV and SL levels). This provides more aggressive regenerative braking when the driver is not on the accelerator - perfect for making the most of those downhill grades. Now every Nissan Leaf includes Normal, Eco-Mode and B-Mode, regardless of trim level. SV and SL trim levels also get a couple new convenience features. For those who find it impossible to disconnect while driving, the Hands-Free Text Messaging Assistant allows them to communicate without taking their eyes off the road, taking their hands off the wheel or risking a distracted driving ticket (perhaps you might want to rethink using it, though). Additionally, SV and SL customers will Voice Destination Entry to make spontaneous rerouting to the theme park a little easier. Of course, a lot of other Nissan cars got some cool upgrades this year. The Quest, NV200 Compact Cargo and V6-powered Altima, for instance, eke out another mile per gallon highway and combined. See what's new in the Leaf and the rest of the Nissan lineup in the press release below. The 2015 Nissan Lineup: Charting the Changes Nissan's U.S. sales have significantly outperformed the industry in 2014, up 12.7 percent CYTD through June. Sales have been led by the recently redesigned Altima, Rogue and Sentra – along with other models such as LEAF (+29.4%), JUKE (+44.9%), Frontier (+22.6%) and NV200 (+439.3%), which have shown strong results month after month. This gives the Nissan lineup great momentum heading into the 2015 model year. Headlining the changes for 2015 is the upcoming launch of the all-new Nissan Murano (due in late 2014). As the halo vehicle for Nissan's expanding range of bold crossovers and SUVs, the dramatic 2015 Murano features a new V-motion front end, LED boomerang lights and a unique "floating" roof. Murano's breakthrough exterior design carries into the interior, which offers an engaging social lounge feel through features such as advanced NASA-inspired Zero Gravity front and outboard rear seating and oversized Power Panoramic Moonroof.