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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nissan withdraws from two races to focus on Le Mans

Nissan is making a huge bet and putting all of its chips on the 24 Hours of Le Mans for the race debut of the GT-R LM Nismo. The team will now skip the World Endurance Championship test at Paul Ricard in France later this month and also won't compete at the first two races of the season at Silverstone and Spa-Francorchamps. The team made the announcement through two tweets (embedded below). "Our main aim for this year was always Le Mans and we have decided to re-focus on that race," Darren Cox, Nissan Motorsport boss, said to Autosport. In the meantime, the company will keep testing the car in the US right up until the big race. The driver lineup and a GT-R Nismo for display will make an appearance at the season-opening round at Silverstone on April 12, though, according to Autosport. This isn't the first setback for the team. The GT-R LM suffered a failure of a "very minor" part during testing in early March at Sebring, and the team didn't have a spare with it. The car had run 68 laps over the preceding two days. The GT-R LM uses a powertrain unlike any other vehicle in its class. A twin-turbocharged V6 has front-mid-engine placement, and it's combined with electric motors making over 700 horsepower. In total, the system generates a claimed output of over 1,250 horsepower. With no competitive racing under its belt before Le Mans, the Nissan is definitely going to be a car to watch in the big event this year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

Nissan Leaf and the future of auto shows | Autoblog Podcast #525

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Joel Stocksdale. The pair discuss the long-awaited reveal of the second-generation Nissan Leaf as well as the Alfa Romeo Giulia and BMW M550i that recently passed through the office. They also preview the 2017 Frankfurt Motor Show and discuss the future and relevance of auto shows. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast@autoblog.com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #525The video meant to be presented here is no longer available. Sorry for the inconvenience.Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Nissan Leaf reveal Frankfurt Motor Show preview What we're driving: Alfa Romeo Giulia and BMW M550i Unpopular opinion: the relevance of auto shows Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Image Credit: BMW, Nissan Green Podcasts Frankfurt Motor Show Alfa Romeo BMW Nissan Hatchback Electric Luxury Sedan alfa romeo giulia