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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Renault selling part of Nissan stake to partner for $824 million

Renault SA is selling around 5% of its stake in partner Nissan Motor Co., offloading the stock as part of a share buyback by the Japanese carmaker.  The move follows last month’s finalization of a plan for Renault to reduce its interest in Nissan. The stake sale is valued at around ˆ765 million ($824 million), but will result in a capital loss of ˆ1.5 billion, the French company said Tuesday.  Eventually, the two carmakers aim to equalize their cross-shareholdings at 15%, loosening the ties that kept them together in a carmaking alliance for two decades. The partnership between Nissan and Renault was jolted in 2018 by the arrest of Carlos Ghosn, chairman of both companies. Since then, they have drifted apart and are now charting separate paths. Given that NissanÂ’s shares are trading below the Tokyo Stock ExchangeÂ’s guideline of maintaining a price-to-book ratio above 1, the buyback will “help improve the situation,” said Bloomberg Intelligence analyst Tatsuo Yoshida. The cash will bolster Chief Executive Officer Luca de MeoÂ’s efforts to get Ampere, RenaultÂ’s electric-vehicle and software arm, going as he seeks to split off the unit and list it as a separate public entity as soon as April or May. Nissan has also agreed to invest in Ampere. Renault transferred its 28.4% stake in Nissan into a trust in early November to pave the way for a reduction of its holding. Even so, there will still be lock-up and standstill obligations. De Meo said last month that Renault would begin offloading the stake “very soon” in early 2024, so TuesdayÂ’s announcement was slightly earlier than anticipated. For Nissan, the buyback is well within the value of cash and equivalents, which stood at JPY1.6 trillion ($11 billion) yen at the end of September. Nissan said it will cancel all acquired shares.  “ItÂ’s good news for the stock that Nissan will retire the equivalent of 5% of its outstanding shares,” Yoshida said.  The Japanese carmaker is paying JPY568.5 for each share, the price at the close of trading in Tokyo on Tuesday. While NissanÂ’s stock has climbed 36% this year, itÂ’s at roughly half of its value from early 2017. Earnings/Financials Nissan Renault

Driving an EV cross-country, planting trees in all 48 states

National Drive Electric Week kicks off on September 12, but Brian Kent is starting his celebration early in an incredibly green way. On August 24, he sets off in his Nissan Leaf from Albion, NY, on an odyssey to visit the 48 contiguous US states and plant a tree in each one. Along the way, he's stopping off for the EV festival's party in Jeffersontown, KY. Kent calls the 26,000-mile drive the Negative Carbon US Road Trip because in 40 years those 48 trees should trap about 10 times more CO2 than his Leaf produces on the journey. He's sponsored by Kampgrounds of America, and this modern Johnny Appleseed is sowing the plants at some of its 485 sites around North America. National Drive Electric Week currently has 146 events scheduled for this year, including several in Canada and one in Hong Kong. The annual celebration aims to get people interested in plug-in vehicles. One of the gatherings last year even had the world's largest ever parade of EVs, but the record was unofficially broken in Berlin this spring. Will we get a new record next month? Just in Time for National Drive Electric Week: A Cross-Country Trip to Raise Awareness of Plug-In Vehicles Brian Kent will log 26,000 miles in his electric car, planting one tree in 48 states along the way San Francisco, Calif., Aug. 18, 2015—Brian Kent, set to embark upon a cross-country trek in his electric car on Aug. 24, will participate in National Drive Electric Week by routing his 48-state, gasoline-free tour through the EV celebration's event in Jeffersontown, KY. Kent plans to launch his 26,000-mile journey from his home in Albion, NY, charging his Nissan LEAF in city centers and campgrounds alike and planting a tree in each state for his first annual Negative Carbon U.S. Road Trip. He will blog along the way. Volunteers and other plug-in vehicle supporters in more than 130 cities from Hilo, HI to South Portland, ME will stage ride-and-drives and related activities during National Drive Electric Week, Sept. 12-20, for the same reason that Kent is hitting the road: to raise awareness of plug-ins. "My goals are consistent with those of National Drive Electric Week," said the freelance writer. "Misperceptions are rife.