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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Reverse graffiti powered by Nissan Leaf; BMW introduces Wallbox Pro

BMW has a new, faster version of the Wallbox home EV charger. The Wallbox Pro offers 7.4 kilowatts, and can charge the BMW i3 to 80 percent in under three hours. It features a seven-inch touchscreen and proximity sensor, plus an 11.5-foot cord. The Wallbox Pro can also be used with smart home systems such as lighting and heating. The Wallbox Pro is available in Europe, and will come to the US later in the year. Read more at Hybrid Cars. Nissan is using the Leaf to power the creation of "reverse graffiti" in London. The company has commissioned artist Moose to selectively wash dirt off of a wall outside of a subway station, leaving behind a mural of London landmarks. Moose used a jet washer powered by the Leaf's battery to create the piece. The goal is to highlight the amount of pollution in London and other large cities, which is not a new idea. "It is a reminder that electric vehicles don't have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on," says Nissan's Jean-Pierre Diernaz. See the artwork in the gallery, and read more in the press release below. Local Motors used a 3D printer to make the Strati electric car in 44 hours. The car was printed with 212 layers of carbon-reinforced ABS thermoplastic. After printing, the team then spent two days finishing the car to make it run. It is powered by the drivetrain from a Renault Twizy, and is capable of 40 miles per hour. Now the question is if this sort of small-scale car manufacturing using 3D printing technology will catch on. See how a car gets printed in the time-lapse video below, and read more over at Treehugger. Nissan cleans up London with the world's first car-powered graffiti - Nissan LEAF powers "Reverse Graffiti" street art in Waterloo - Mass-scale mural imagines a cleaner London, without car fumes - The artwork is on show in Waterloo, London near popular Southbank LONDON – Nissan is highlighting London's battle with air quality in the UK by using the 100% electric Nissan LEAF – the world's best-selling electric vehicle (EV) – to power a striking piece of street art in Waterloo, London that depicts the capital's iconic skyline. Nissan commissioned Reverse Graffiti artist Moose – the founder of his field – to create the mass-scale mural, which was unveiled today. Unlike traditional graffiti, Moose creates his art by cleaning dirt off surfaces using a jet washer or wire brush, leaving a striking design in negative on the wall.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.