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Nissan hopes to inject some spice into Rogue with 'Open The Briefcase'

Nissan is in the midst of rolling out the redesigned 2014 Rogue and has launched an interesting social media game called Open The Briefcase. The video that launches this game depicts a simple ride-share gone very wrong, with a man getting embroiled in a high-speed chase in a bid to escape with a strange briefcase. Eventually, it all goes haywire, and the man and his driver are captured. The only question seems to be, what's in the briefcase?
The contest, which asks participants to select one of three briefcases by cracking a code, is set to reward three individuals with a new Rogue. New attempts can be made each day, and participants can get additional chances to open a briefcase by sharing the video. The contest kicked off on January 3 and will run until February 14. Hop over to the contest page on Facebook to take part, or just watch the video below and enjoy a bit of entertainment.

Ghosn: Restoring Mitsubishi's reputation is biggest challenge

After news that Mitsubishi falsified its fuel economy data on every vehicle it has sold in Japan since 1991, and the tumble in the company's value that followed, the troubled carmaker has an unlikely savior. Nissan has confirmed it will purchase over one third of Mitsubishi's stock, or 34 percent. The stake is valued at $2.2 billion. Ghosn says making Mitsubishi a part of the Renault-Nissan alliance will save billions in development costs. But the merger certainly isn't without challenges. "The biggest challenge is to support Mitsubishi changing itself and growing and being profitable and restoring its reputation," said Ghosn. Nissan is a natural partner for Mitsubishi, and since the fuel economy scandal escalated from discrepancies in the data regarding Mitsubishi-manufactured, Nissan-badged Japan-market vehicles, it makes sense for the company to sweep in and save the day. Nissan itself is partially owned by Renault, and Nissan has a 15-percent stake in the French automaker. Mitsubishi's chairman, Osamu Masuko says that the merger was inevitable, that it "would have happened one day" anyway, according to the New York Times. Carlos Ghosn, chairman of both Nissan and Renault, is confident they will be able to turn Mitsubishi's fortunes around. "We have the track record to make it work", Ghosn said, referring to the Renault-funded rescue of Nissan in the early 2000s. Related Video:

In his own words: Carlos Ghosn on why EVs rule

That's a nice little dig at hydrogen fuel cell technology, Mr. Ghosn. The Nissan chief, long a champion and heavy-duty investor of electric-vehicle technology, wrote an essay on his LinkedIn Influencer page on why EVs are the theoretical wave of the future. It's obviously not an unbiased opinion, but he makes his points clearly. Ghosn points out that "refueling" costs per mile for EVs are about 70 percent less than gasoline and more than 60 percent less than hybrids. He cites the rapidly growing network of plug-in vehicle charging stations that are eliminating "range anxiety" with at least some folks, and notes that the fastest growing US plug-in vehicle market is, of all places, Atlanta. Additionally, Ghosn, near the bottom of the post, says that a plug-in vehicle charging station can be deployed for as little as $2,000, while building a hydrogen station costs about $2.5 million. Pretty clever. Nissan's sales numbers appear to give Ghosn's confidence some clout. Through November, sales of the Leaf in the US surged 35 percent from a year earlier to more than 27,000 units. Globally, Nissan says the Leaf's sales are up 20 percent this year. Check out Ghosn's own words below. Zero-Emission Cars: Both Consumers and the Environment Win Last month, the Renault-Nissan Alliance sold its 200,000th zero-emission car. The Nissan LEAF, which we launched four years ago, is by far the top-selling electric vehicle worldwide. Sales are up 20 percent this year. Together with the Renault ZOE and other zero-emission vehicles in our lineup, Renault-Nissan's EVs have been driven about 4 billion kilometers – enough to circle the earth 100,000 times. They are the world's first and most successful mainstream, mass-marketed EVs. Why are more people switching to EVs? The reasons are clear: EVs are convenient: They can be refueled at home or at the office from multiple energy sources, including the increasing amount of clean energy from solar or wind power. Imagine never stopping at a gasoline service station because you wake up to a "full tank" every day. This is one of the top things EV owners enjoy about their cars. EVs are economical: Even with gasoline prices falling, Consumer Reports recently estimated operating costs of a Nissan LEAF in the United States at 3.5 cents a mile, compared with 11.9 cents for a subcompact gasoline car or 8.6 cents for a hybrid. EV owners typically save on their insurance policies, because insurers view EV drivers as a lower risk.