2014 Nissan Altima 2.5 S on 2040-cars

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Nissan poaches Ram CEO Fred Diaz

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.

Modified Trabant takes on Nissan GT-R in 1/4-mile battle

The little yellow guy in the right lane above with the "Flitzer" license plate looks like a Trabant 601 wagon and it's called a Trabant, but it's got little to do with the impoverished East German runabout that did its part to drive Communist ideals further into the ground. You'd almost be forgiven for not knowing there's a turbocharged 3.0-liter engine up front, until you have look at that rear track... and the wheelie bars in back.
So with a power-to-weight ratio akin to an LS9-powered scooter, it's no surprise that the Trabbi puts a pasting on a slightly tuned, 580-horsepower Nissan GT-R - we don't know what happened with Godzilla's shifting, but it was all over from the hole shot. It's still fun to watch, though, and you can do that in the video below.

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.