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Nissan applies for 'R-Hybrid' trademark, but what is it for?

Patent and trademark filings are sort of like tasseography for those of us in the auto industry. If you know where and how to look at something, there's a lot to be figured out. Take this trademark filing from Nissan - it's similar to the Pure Drive badge found on a Versa or Sentra, but the bottom half sports the phrase "R-Hybrid." This wouldn't be remarkable if the "R" in R-Hybrid weren't the same style as the "R" in the Nissan GT-R's badge, right down to the serifs.
While it's easy to see this as grasping at straws, it makes a fair degree of sense. The R35 GT-R may be a dominant performance machine, but it's been around since 2008, which is donkey years in the automotive industry. And based on the recent crop of hybridized hypercars and racecars, a hybrid GT-R doesn't seem like such a stretch.
As Car And Driver points out, figuring out that the GT-R will go hybrid isn't hard - figuring out when it will arrive, is. The buff book rightly points out that a new GT-R isn't expected until 2017, but that designing and trademarking a badge four years ahead of time is a bit odd. Car and Driver speculates that we could see a mildly hybridized R35, although the chances do seem remarkably low. Head over to C/D for a more thorough rundown on why this just might be a GT-R badge, including comparisons with other R-badged Nissans.

As of today, Nissan has sold 50,000 Leafs in the US, 115,000 globally

Watch out, America, there are 50,000 Nissan Leaf electric vehicles prowling your streets. That's the official word from Nissan, which says it has just delivered the 50,000th Leaf – a black SL model – to Todd and Lisa Bolt in Dallas, Texas. Todd is a pastor at the Gateway Church in Southlake, where there almost two dozen Leaf drivers who call themselves the "Blessed LEAFs Club." We're not making that up. Divinely inspired or not, Todd said in a statement that the EV completely meets the family's needs and that, "I don't know why we'd buy another gas car." Last September, Nissan announced it had sold 35,000 Leaf EVs in the US so far, and the 25,000 mark came in May last year. Globally, "nearly 115,000" Leafs have been sold, which makes Nissan's workhorse the most popular EV by a long shot. To celebrate the occasion, Nissan has put together an infographic (click to enlarge) showing the cumulative effects of all those electric vehicles on the roads. While they're only estimates based on taking the actual data from the CarWings connected vehicles (which make up 55 percent of the total fleet) and extrapolating, the numbers are still impressive. Around 906,000,000 miles driven, which means 241,000 metric tons of CO2 saved from going into the air. 50,000 Leaf sales is a big deal, sure, but we're much more keen on those cleaner air figures. Read more below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN DELIVERS 50,000TH ALL-ELECTRIC LEAF IN U.S. TO TEXAS FAMILY DALLAS (May 23, 2014) -- Nissan, the global leader in electric vehicle (EV) sales, achieved another milestone this month as Dallas residents Todd and Lisa Bolt made Nissan LEAF the first all-electric model to hit 50,000 sales in the U.S. The Bolt family took delivery of their black LEAF SL earlier this month at AutoNation Nissan of Lewisville. Thanks to enthusiastic owner advocates, robust public charging infrastructure and the launch of a successful free charging promotion, Dallas – and the state of Texas – have become hot growth markets for LEAF. So far in 2014, LEAF sales in the Dallas-Fort Worth metroplex have grown by about 50 percent over the previous year, with that growth set to accelerate faster thanks in part to the introduction of a new state tax rebate of up to $2,500 on the purchase or lease of a new Nissan LEAF.

Nissan pulling Facebook ads over hate speech concerns

The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News and The New York Times, Nissan has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.
This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on the NYT article, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.