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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

2016 Nissan Titan XD arrives with diesel V8 power

Feels like this one's been coming soon (or is that #CumminsSoon?), forever. Over a decade since the Nissan Titan launched, the Japanese fullsize pickup has finally been given a full redesign, and it looks to be a worthy – and interesting – competitor in the light-duty pickup class. First and foremost, the truck debuting here in Detroit is the Titan XD – it's not a trim level, but a totally different version of the standard Titan, despite looking the same. The best way to explain the difference is that if the Titan competes with a Silverado 1500, the XD competes with something a step higher, but not a full 2500. Think of it as a Silverado 2000 or something – a step between light and heavy duty. Nissan truly thinks there's a white space in this pickup segment. The company isn't ready to release details on the standard Titan just yet, and the XD with the diesel engine will be the first version to come to market. The diesel in question is the long-awaited 5.0-liter V8 from Cummins, producing 310 horsepower and 555 pound-feet of torque, mated to a six-speed automatic transmission. When properly equipped, the Titan XD can tow up to 12,000 pounds, and has a payload capacity of 2,000 pounds. Nissan has confirmed that gasoline V6 and V8 options will be available on both Titan and Titan XD models, but has not released any details at this time. The 5.0-liter Cummins turbodiesel V8 will only be offered on the XD. Nissan is upgrading its Around View Monitor with features to aid with towing, too. Shown here as a Crew Cab, the Titan will be offered in King Cab and Single Cab configurations, as well, with three bed lengths (a 6.5-foot bed is seen here). Nissan has also told us that a lower-grade work truck will be available, as well. As the models roll out, the Titan and Titan XD will be offered in several trims, including a rugged-looking Pro-4X model and a new, top-of-the-line Platinum Reserve. All except the Pro-4X can be had with two- or four-wheel drive. Speaking of looks, we have to say, this is a pretty nice looking truck. Its appearance is fresh and modern, if awfully reminiscent of other trucks in the segment (hard to offer a unique design with that shape, of course). Up front, there are premium elements like available LED headlamps with LED running lamps, and out back, those same modern bulbs are used for the taillamps.

Recharge Wrap-up: Nissan Leaf top environmental performer, 50,000th Renault Zoe

Renault has produced its 50,000th Zoe electric car. A Frenchwoman named Sylvie took ownership of the milestone vehicle at the Flins plant where it rolled of the line. She says her children helped convince her to buy the all-electric vehicle, which Sylvie intends to use as a daily driver. The Renault Zoe is Europe's best selling EV since its launch in 2013. Renault reports a 98-percent satisfaction rate with the Zoe. Read more in the press release from Renault. Toyota will use a biosynthetic rubber called biohydrin in its engine and drive system hoses beginning in May 2016. Jointly developed by Toyota, biohydrin is a plant-based rubber with a 20-percent reduction in material lifecycle carbon emissions compared to petroleum-based rubber. Toyota plans to use the compound in even more components in the future, including brake and fuel line hoses. Read more from Toyota. So far in 2016, only 27.5 percent of hybrids and EVs are traded in for another electrified vehicle, according to Edmunds. That's down from 38.5 percent in 2015. 33.8 percent of electrified vehicles are traded in for SUVs. Despite the trend of EV and hybrid owners switching back to traditionally powered vehicles, average fuel economy isn't suffering. "This is an economics trend, since today's low cost of gas no longer makes it worth paying the price premium of hybrids and EVs," says Edmunds Director of Industry Analysis Jessica Caldwell. "And there are so many fuel-efficient vehicles on the market today that environmental concerns weigh less than they might have in years past. When you're buying a vehicle that can get over 30 mpg, you can still say you're doing your part to help the environment." Read more from Edmunds. Environmentally, electrified vehicles outperform their conventional combustion counterparts throughout their lifecycle. A study from the Automotive Science Group (ASG) finds that while production of advanced powertrains comes with a greater financial burden, most vehicles make up for it through efficiencies during their use phase. The ASG lists the 2016 Nissan Leaf as its best performer, with 47 percent fewer greenhouse gas emissions than the best-performing conventionally powered car, the Honda Fit. Rounding out the ASG's top five environmental performers are the Ford Focus Electric, Chevrolet Volt, Toyota Prius Two Eco, and Hyundai Sonata Plug-In Hybrid.