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Nissan's crowdsourced Project Titan is ready to tackle Alaska [w/videos]

Alaska still offers Americans the chance to really experience the wilderness, and Nissan is challenging its Titan pickup to its offroad extremes with a little help from its fans. After crowdsourcing a heap of mods, the company is handing it over to two Wounded Warrior Project Alumni to do their worst in the backcountry to see what the truck can do.
Nissan last experimented with the crowdsourcing idea on its Project 370Z in 2012 but might have taken things even further this time. For Project Titan, the automaker let fans vote on 10 different areas to customize on a 2014 Titan Crew Cab PRO-4X. To fit the rugged look, the company covered it up with a custom digital-camouflage wrap with a Wounded Warrior Project emblem and even outfitted its all-terrain camping trailer in a similar scheme. An LED lighting rig was also added to the new bull bar and roof rack to brighten the night. For a just little more grunt, the 5.6-liter V8 was outfitted with a Nismo cold-air intake and Borla cat-back exhaust, and to keep from getting stuck, the pickup got an upgraded suspension with more travel and 18-inch wheels with 35-inch Nitto offroad tires. The interior was also slightly revised with big GPS system and custom embroidered seats.
Now, it's time to see if the truck's mods can handle what the Alaskan wilderness can throw at it. The two Wounded Warrior Project Alumni are just starting their expedition and are expecting snow on the way. Scroll down to watch three build videos for the Titan and read Nissan's official announcement. You can also follow their journey on Nissan Trucks' Facebook page.

Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

How Nissan's NYC Taxi of Tomorrow has turned into a nightmare

"Why can't we have competition? Why did the city think there had to be exclusivity?" – Taxi Association Nissan's takeover of the lucrative New York City taxi market hasn't exactly gone according to script. An agreement that should have seen the company become the exclusive supplier of taxis for the next ten years has resulted in nothing but headaches, controversy and legal challenges, despite the $1 billion deal between the Japanese marque and the Big Apple. The opposition to the Nissan deal has been fierce since day one, Automotive News reports in a sweeping writeup of the Taxi of Tomorrow saga, with the Greater New York Taxi Association – which represents nearly a third of the city's taxi owners – putting up a fight against the new van cabs. Whether it's the monopolistic nature of the Nissan deal – as we said, under the terms of the deal Nissan would become the sole distributor of taxis for New York cabbies – the NV200 taxi's limited reliability record, or concerns over the company's ability to supply the cabs, the Taxi Association has fought tooth and nail against the so-called Taxi of Tomorrow, AN reports. "Look, Nissan is a good company. And the NV200 is not a bad car. If it turns out that people like it, then great – they should be able to sell them here," Ethan Gerber, an attorney for the Taxi Association told Automotive News. "But why can't we have competition? Why did the city think there had to be exclusivity? It stifles competition and stops innovation." "Why couldn't we just have standards for the taxi, and if Toyota and Ford wanted to offer an identical vehicle that might be somehow better or more competitive, why can't they?" Gerber asked. "Obviously, there is always disappointment, but I trust that there is fairness." – Carlos Ghosn The biggest source of opposition, though, focused around how the NV200 was approved in the first place, because it doesn't subscribe to one of former Mayor Michael Bloomberg's requirements for the next-generation taxi – that it would be available as a hybrid. It was that last point that initially got Nissan in trouble with the courts. In May 2013, New York County Supreme Court Justice Peter Moulton ruled the deal void, declaring that cab operators were free to shop for non-Nissan hybrids, though cab owners still had to go through Nissan if they wanted a standard, gas-powered taxi. Or, they would have.