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Apple iTunes Radio picks Nissan as first automotive launch partner

With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2014 Nissan Leaf EVs recalled for missing welds

The Nissan Leaf has been recalled before, for problems with the passenger-side airbags. Early models of the car has also had start-up issues, but those did not lead to a recall. Today, we're learning about another problem with the world's most popular electric vehicle. In April, the National Highway Traffic Safety Administration issued a recall of a small number of 2014 model year Leaf EVs - just 211 units that were made between February 28 and March 12 of this year – and reminded the world about it this morning with a Tweet. The problem, NHTSA says, is that, "the front structural member assembly may be missing welds," and that means that the car's structural integrity could be compromised in a crash. You don't say. Starting in the middle of June, Nissan will look at the vehicles that could be missing welds and offer replacements for free. If you have a potentially affected vehicle, Nissan should be contacting you soon, or you can call the automaker at the number listed below. Report Receipt Date: APR 16, 2014 NHTSA Campaign Number: 14V192000 Component(s): Potential Number of Units Affected: 211 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2014 LEAF vehicles manufactured February 28, 2014, through March 12, 2014. The front structural member assembly may be missing welds, which could reduce the structural integrity of the vehicle if the vehicle is involved in a crash. As such, these vehicles fail to meet the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection," and 305, "Electric-Powered Vehicles: Electrolyte Spillage and Electrical Shock Protection." CONSEQUENCE: Missing welds may effect the vehicle's integrity in the event of a crash, increasing the risk of injury to the vehicle's occupants. REMEDY: Nissan will notify owners, and dealers will inspect to see if any of the welds are missing. Any vehicle missing welds will be replaced, free of charge. The recall is expected to begin by mid-June 2014. Owners may contact Nissan at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.