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2010 nissan 370z touring roadster automatic 18's 42k mi texas direct auto(US $25,980.00)
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Jay Leno checks out Nissan IDx Nismo, spiritual successor to classic Datsun 510
Mon, 10 Mar 2014Jay Leno may not be spending his night behind the Tonight Show desk anymore, but he's clearly not done rolling precious metal into his garage, intent on putting it through its paces after a thorough investigation. The latest machine to meet Jay on his home turf is the Nissan IDx Nismo Concept that we first saw at the Tokyo Motor Show late last year.
Leno already has love for the classic Datsun 510, which plays a cameo in the video that you'll see below, and he refers to the IDx as the spiritual successor to that car's ethos - driving fun in an affordable package. Fortunately for us, while the IDx is a showcar first and foremost, it is indeed driveable, and Leno, naturally, takes his turn behind the wheel.
Scroll down to watch the complete video below.
Deltawing takes out second ad targeting Nissan amidst design lawsuit
Mon, 14 Jul 2014Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.
Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep
Thu, 06 Feb 2014The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.