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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan presents NV200 is the brave new face of London taxis [w/video]

In most cities, just about any vehicle can serve as a taxi - so long as it meets the owner/operator's requirements for reliability, comfort and utility. But certain cities have their own unique taxis, and Nissan has been working hard to corner those markets. It has already designed specific taxis for such locations as New York, Barcelona and Tokyo, but its latest effort will bring a new Hackney Carriage to the streets of London.
A year and a half ago, Nissan displayed its NV200 on the streets of London in traditional black livery. But this new design takes the customization for the British capital one step further. Working closely with the mayor's office and with cab drivers across the city, Nissan's European design center in the Paddington district has reskinned the NV200 specifically to serve as the new black cab in London. The new face features round headlights, a new grille, LED lighting and a restyled front bumper. The steering has also been reconfigured to meet the 25-foot turning circle requirements for Hackney Carriages, as the black cabs are known on the streets of London.
The result is a distinctly British take on the NV200 taxi - one that we're guessing won't go without its fair share of controversy. Nissan will begin offering the black cab at the end of the year with a 1.6-liter gasoline engine mated to an automatic transmission, a powertrain said to be cleaner than the diesels used in existing taxis. And Nissan should know, having supplied many of those 2.7-liter turbodiesels in the '80s and '90s. But if that's not clean enough, the Japanese automaker will also begin selling an electric version, the e-NV200, starting next year. Watch the video clip and read the full details in the press release below.

Renault planning a Tata Nano rival. Again.

Four years ago, Renault confirmed that it would partner with India's Bajaj Auto to develop a rival to the Tata Nano. At the time, as everyone waited for the Tata Nano to arrive, you could have used a Richter scale to measure the tremors the executive suites of any automaker with an interest in the low end of emerging markets. Then the Nano, still the cheapest car in the world, didn't sell so well - at the end of last year its sales were just six percent of its most conservative projections - and everyone seemed content to let Tata spend the money to figure out if there really was a market for the cheapest car in the world.
Renault believes there is, kind of. Automotive News Europe reports that it will partner with Nissan to build two low-priced cars for emerging markets, one for €3,000 ($3,888 U.S.) and another for €5,000 ($6,400 U.S.). The price of the least expensive offering is nearly $1,400 more than a Nano, which costs $2,500, and that can't be considered a small sum in comparison. But one of the hindsight knocks on the Nano has been that even in emerging markets buyers don't want a car whose biggest lure is that it is cheap; they'd rather give their aspirations a bit more of a workout.
Renault's offerings are scheduled to hit the non-Western market in late 2014, which is coincidentally the same year that will see the return of the budget-minded and emerging-market-specific Datsun nameplate. They'll be built in Renault facilities in Chennai, India, with no mention made of Bajaj this time around.