Auto blog

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Recharge Wrap-up: Honda releases "Green Dealer" Guide, Tesla's China president steps down

Honda has released its "Green Dealer" Guide to the public. The guide, which is used to outline ways for Honda and Acura dealerships to be more environmentally responsible can also help other businesses take the same steps to green up their practices, save energy and even save money in the process. The guide, which ranks dealers based on a points system, provides incentive to dealerships to implement the environmentally practices, but it also helps Honda assert itself as a leader for green business. Read more at Automotive News or in the press release below. Nissan Leaf owners in the UK love their car, and aren't looking back at their fossil-fueled past. According to a survey by Nissan, 93 percent use the EV as their main family vehicle. 89 percent report saving money driving, 64 percent prefer it to driving a conventionally powered car and 95 percent would recommend the car to a friend. Most said they wouldn't go back to a gas or diesel car. One owner even gave up his Aston Martin for a second Leaf so he and his wife wouldn't argue over who got to drive the EV to work each day. That's love. Read more at Next Green Car and at Hybrid Cars. Renault has outlined its future sustainable mobility plans, including two pieces of technology going into production cars soon. Renault will put a smaller, more efficient electric motor into production, as well as a three-cylinder dual-fuel gasoline/liquid petroleum gas engine. The HYDIVU prototype will help Renault research mild hybrid technology for light commercial vehicles. The VELUD project will look into making the last mile of urban deliveries more sustainable. Renault is also testing a two-cylinder, two-stroke diesel engine for small vehicle platforms. Read more in the press release below. Tesla's China president has resigned. Veronica Wu had been in charge of the company's operations in China for the past nine months, and with her leaving the company, Tom Zhu will step into the role. Jochen Siebert of Shanghai-based JSC Automotive Consulting says that, "Tesla counts on China as one of their main drivers of growth after California, and it might have been more difficult than they thought." Tesla states it is still "confident in the Chinese market," where it has sold the Model S since April. Read more at Bloomberg.