2012 370z Nismo (limited Edition) on 2040-cars

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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

2021 Infiniti Q50 Red Sport 400 Road Test | Z engine preview

There isn’t much reason to take another look at the 2021 Infiniti Q50 Red Sport 400 on the surface. ItÂ’s largely the same sedan as it was when we drove it in 2016: powerful and stylish, but lacking in tech and polish. However, whatÂ’s under the hood is of far more interest to us today than it was just a year ago. ThatÂ’s because the 3.0-liter twin-turbo V6 powering this Infiniti is migrating over to the next Nissan Z car. Nissan announced that the production Z would get a 3.0-liter twin-turbo V6 not long after it revealed the Z Proto. There are no other twin-turbo V6s in NissanÂ’s arsenal but this one, meaning that the VR30DDTT engine in this Infiniti is destined for the Z — plus, there's photo confirmation. The big question remaining is: How new or different will it be? Its most potent state of tune is rated at 400 horsepower and 350 pound-feet of torque. ThatÂ’s a high number versus most other boosted six-cylinders, and perhaps most importantly, itÂ’s more potent than the 382-horsepower 2021 Toyota GR Supra 3.0. As weÂ’ll soon explain, though, numbers only tell part of the story. Transplanting the InfinitiÂ’s V6 into the next Z surely wonÂ’t be without challenges, either. Nissan is promising a six-speed manual in the Z. Meanwhile, this engine is exclusively paired with a traditional seven-speed automatic transmission in the Q50 and Q60. Nissan hitched this engine up with a manual in a 370Z SEMA show car years ago, but now it must devise a production car solution. ThereÂ’s also the question of whether Nissan will use the same seven-speed as the automatic option in the Z, or come up with something a bit more aggressive. The cost-efficient (and likely) solution would be reusing the seven-speed, not unlike the Supra's eight-speed traditional automatic.  Having all of this in mind, we set out to see how this engine sits today as a preview to the Z.  Going from the big, naturally aspirated VQ series V6 to a smaller twin-turbo V6 will bring about the obvious changes. The rabid and uncouth personality of the outgoing VQ is nowhere to be found in the sweet and smooth new engine. ItÂ’s not quite the silky, effortless BMW inline-six found in the Supra, but it brings an air of refinement and maturity that's simply not there in the current Z. And then thereÂ’s the torque. All 350 pounds of twist are available at 1,600 rpm in the Q50 Red Sport 400, which means the shove in the back would theoretically start just off idle.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.