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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Recharge Wrap-up: Reverse graffiti powered by Nissan Leaf; BMW introduces Wallbox Pro

BMW has a new, faster version of the Wallbox home EV charger. The Wallbox Pro offers 7.4 kilowatts, and can charge the BMW i3 to 80 percent in under three hours. It features a seven-inch touchscreen and proximity sensor, plus an 11.5-foot cord. The Wallbox Pro can also be used with smart home systems such as lighting and heating. The Wallbox Pro is available in Europe, and will come to the US later in the year. Read more at Hybrid Cars. Nissan is using the Leaf to power the creation of "reverse graffiti" in London. The company has commissioned artist Moose to selectively wash dirt off of a wall outside of a subway station, leaving behind a mural of London landmarks. Moose used a jet washer powered by the Leaf's battery to create the piece. The goal is to highlight the amount of pollution in London and other large cities, which is not a new idea. "It is a reminder that electric vehicles don't have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on," says Nissan's Jean-Pierre Diernaz. See the artwork in the gallery, and read more in the press release below. Local Motors used a 3D printer to make the Strati electric car in 44 hours. The car was printed with 212 layers of carbon-reinforced ABS thermoplastic. After printing, the team then spent two days finishing the car to make it run. It is powered by the drivetrain from a Renault Twizy, and is capable of 40 miles per hour. Now the question is if this sort of small-scale car manufacturing using 3D printing technology will catch on. See how a car gets printed in the time-lapse video below, and read more over at Treehugger. Nissan cleans up London with the world's first car-powered graffiti - Nissan LEAF powers "Reverse Graffiti" street art in Waterloo - Mass-scale mural imagines a cleaner London, without car fumes - The artwork is on show in Waterloo, London near popular Southbank LONDON – Nissan is highlighting London's battle with air quality in the UK by using the 100% electric Nissan LEAF – the world's best-selling electric vehicle (EV) – to power a striking piece of street art in Waterloo, London that depicts the capital's iconic skyline. Nissan commissioned Reverse Graffiti artist Moose – the founder of his field – to create the mass-scale mural, which was unveiled today. Unlike traditional graffiti, Moose creates his art by cleaning dirt off surfaces using a jet washer or wire brush, leaving a striking design in negative on the wall.

Total auto recalls already on record pace in 2014

If you've noticed that there have been more recalls than usual this year, you may be on to something. According to a report from the National Highway Traffic Safety Administration, the US market is on pace to break a record for recalls. In 2013, 22 million cars were recalled. We're only a third of the way through 2014, though, and we've already halved that figure, with 11 million units recalled. That's wild.
Considering the past few months, it shouldn't be a surprise that General Motors is leading the charge, with six million of the 11 million units recalled coming from one of the General's four brands. Between truck recalls, CUV recalls and the ignition switch recall, 2014 hasn't been a great year for GM.
Other recall leaders include Nissan (one million Sentra and Altima sedans), Honda (900,000 Odyssey minivans), Toyota (over one million units in a few recalls), Volkswagen (150,000 Passat sedans), Chrysler (644,000 Dodge Durango and Jeep Grand Cherokee SUVs) and most recently, Ford (434,000 units, the bulk of which were early Ford Escape CUVs). So while it's been a bad year for GM so far, its competitors aren't doing too well, either.