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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Strains between France and Italy risk Renault-FCA merger

PARIS/ROME — Fiat Chrysler's proposed $35 billion merger with Renault has cheered investors, won conditional support from Paris and Rome and even earned cautious backing from trade unions. Beneath this veneer, however, the bold attempt to create the world's third-largest carmaker risks becoming rapidly embroiled in the fraught relationship between France's europhile President Emmanuel Macron and Italy's euroskeptic leaders. For while Deputy Prime Minister Matteo Salvini hailed the proposal as a "brilliant operation," Italy's creaking, state-subsidized Fiat factories are likely to bear the brunt of any production-related cost savings. FCA and Renault said this week that more than 5 billion euros ($5.6 billion) of annual savings would come mainly from combining platforms, consolidating powertrain and electrification investments and the benefits of increased scale. Salvini and France's Finance Minister Bruno Le Maire, who called the deal a "good opportunity" to build a European industrial champion able to compete with China and the United States, have both said they want guarantees on local jobs. "It's not every day that I agree with Salvini," said Le Maire, whose government appears to hold the trump cards. When it comes to where any job cuts fall, France will be helped by its existing 15 percent holding in Renault, whose superior efficiency at its five French plants makes it better placed to handle a supply glut, the demise of the petrol engine and the investments needed for electric and autonomous vehicles. "It will take many, many years to find real savings, and ugly political and operational realities can often swamp the potential of such new entities," Bernstein analyst Max Warburton said of the FCA-Renault plan to rival Japan's Toyota and Germany's Volkswagen. Advantage France? As well as Italy's government having to cope with the aftermath of European elections, which coincided with news of the FCA-Renault plans, political leaders in Rome were only informed shortly before the deal was made public, an FCA source said. This contrasted with the way the French government was treated, with Fiat Chrysler Chairman John Elkann, a fluent French speaker, letting it know of his merger proposal to Renault weeks ago, a French government official said.

Recharge Wrap-up: Nissan reveals GT-R LM Nismo, NRG plans eVgo expansion

Nissan has officially revealed the GT-R LM Nismo LMP1 car. The hybrid Le Mans racer uses a biturbocharged 3.0-liter V-6 up front to power the front wheels, plus a kinetic energy recovery system for an extra boost. Football fans likely caught a glimpse of the car in Nissan's With Dad commercial that aired during the Super Bowl, but the company has a couple more videos that show the car off quite well provided below. "This is innovation that excites," Says Nismo president Shoichi Miyatani. "Sustainability is at the top of our agenda, and the technical regulations for Le Mans give us the freedom to pursue new ideas in this area." Read more at Green Car Congress, or in the press release below. The NRG eVgo charging network now operates 120 DC fast charging stations in California. 60 of those are "Freedom Stations," offering both CHAdeMO and CCS charging cables, and 52 more of these are in the works. NRG plans to expand the eVgo network to 25 US markets in the next two years (up from the current 10), including chargers in Tennessee, as well as linking cities along the near entirety of the East and West coasts. Read more at Green Car Reports. Tesla has opened its 20th Supercharger station in the UK. The company says it will offer full UK coverage by the end of 2015. As of now, the Supercharger network extends as far north as Edinburgh, southwest to Exeter, and to Maidstone in the southeast, which is just up the road from access to mainland Europe through the English Channel Tunnel. Tesla operates more than 1,600 Superchargers worldwide at over 300 stations, with 129 stations and more than 670 Superchargers in Europe. Read more at Hybrid Cars. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan reveals Le Mans challenger during Super Bowl - First glimpse of race-ready Nissan GT-R LM NISMO during Super Bowl XLIX - Innovative new LM P1 racing car is like no other Le Mans car - TAG Heuer, Motul and Michelin revealed as Nissan LM P1 partners YOKOHAMA, Japan Í– Nissan today declared itself ready to take on the world's best sports car manufacturers after revealing a glimpse of its Le Mans challenger – the Nissan GT-R LM NISMO – during the commercial break for Super Bowl XLIX. Last year's Super Bowl was the most watched television program in U.S. television history with over 110 million viewers.